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Jul D.JD

Jul D.

DESIGNER - WRITER / ALL CONTENTS / 360°

€600/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jul

I am your strategic and creative partner

who above all likes to think before writing, then write to make people think, laugh, smile, create desire... provoke a reaction. Write to grow an idea, an ambition, a philosophy, a fundamental trend or a form of desire, a brand... your brand.

Bring it confidence, sympathy, give it food for thought then sell it, open doors of expression for it without forgetting to deliver the key messages, embark it on a crazy experience, a new chapter... the beautiful story.

The one that works well, the one that combines agile ideas and subtle words, that generates value without overdoing it, that seems simple on complicated subjects, the one that always allows us, in one way or another, to move forward.

From strategy to creation
From the soundness of an idea to its successful execution, from its conception to its reformulation, my skills and experience allow me to intervene at all stages of a project:

- Strategic construction and operational recommendation
- Development of a communication concept and deployment plan
- Proposition and reformulation of insights
- Search for creative avenues and recommendation of strong ideas
- Writing and adaptation of messages
- Multi-channel content: print, digital
- Film scripting...

A 360° expertise
- Spectrum: media, non-media, omnichannel
- Audiences: BtoC, BtoB, internal
- Targets: Generations X, Y, Z, Alpha and baby boomers

Serving agencies:
Cameleon Group - Cba Design - Extrême Agency - Longplay Notchup - The Marketing Store - Save Ferris - Territoires Posterscope - Publicis Média - L'équipe - La Belle Id...

For over 250 brands:
food - beauty hygiene - sport - automotive - banks - specialized alcohol retailers - equipment - health - home appliances - hospitality...
  • French

    Native or bilingual

Can work on-site
Nantes (up to 50km), Paris (up to 10km), La Baule-Escoublac (up to 10km)

Experience

  • Cocomo
    Designer - Writer
    PRESS AND MEDIA
    September 2010 - Today (15 years and 9 months)
    Nantes, France
    Book link: https://drive.google.com/file/d/1eDP0seNpigWqhsd8LV70lmHw6RKAOUuO/view?usp=share_link


    15 YEARS OF EXPERIENCE
    All contents: storytelling, naming, baseline, manifesto, script, concept, theme, key messages, taglines, print and digital content, strategic and operational recommendation...
    Copywriting Storytelling Writing Communication Campaign 360° Communication Scriptwriting Operational Marketing Communication Strategy Communication Digital Communication Brand Content Content Marketing Web Writing Social Media Emailing Editorial Strategy Advertising Retail Relationship Marketing Media Activation Digital Activation Brand Strategy Naming Taglines Branding Baseline Strategic Recommendation Public Relations Trade Marketing Manifesto Advertising Campaign Sales Promotion Radio Spot Commercial TV Spot Corporate Films BtoB Communication Internal Communication Packaging Brainstorming E-commerce Concept Store Creative Merchandising
  • CBA Design
    Account Manager
    CONSULTING AND AUDITS
    January 2007 - July 2010 (3 years and 6 months)
    Paris, France
    Integration of a brand brief, its challenges, and benchmarking
    Development of a communication concept and associated deployment plan
    Coordination of projects between the agency (sales and creative team) and the client.

    In-store and out-store sales promotion, packaging, web, events, trade, advertising...
    Client portfolio: Daddy, Nestlé (La Laitière), Lixir, DéLonghi, Hasbro, Unilever, Groupe Seb, Nestlé Waters (San Pellegrino)...
    Sales Promotion Branding Packaging Digital Communication Event Management Trade Marketing Activation Advertising
  • G2 worldwide
    Project Assistant
    CONSULTING AND AUDITS
    September 2005 - November 2006 (1 year and 2 months)
    Boulogne-Billancourt, France
    Participation in the development of a loyalty program for the HRI sector for the client British American Tobacco and the Lucky Strike brand. Benchmarking, field visits, B to B events...

    Skills: Benchmarking · Event Organization · Event Management · Private Events · Event Marketing · Loyalty Programs · Field Visits · Business-to-Business (BtoB)
    Event Management Relationship Marketing Operational Marketing Loyalty BtoB Benchmark

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Education

  • Master 1 Brand Communication
    Audencia Sciences Com Nantes
    2005
    avec toutes les armes (théorie et stages bétons) pour venir à bout de toutes les problématiques de la vraie vie d'un communicant. Sans oublier de bien s'en servir.
  • BTS Business Communication
    ESPL Angers
    2003
    avec un bagage général en cabine (droit, économie, management...) et une grosse valise de culture de la communication en soute. Sans oublier les 1er stages formateurs.

Skill set

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