Freelancer profile translated to English.
Back to original languageAbout Judith
I support small marketing teams in structuring their tasks, simplifying processes, and achieving measurable results. To do this, I combine strategy, implementation, and modern technology, creating systems that continue to function even when I am no longer involved in the project.
I understand marketing communication from many perspectives:
✅ from freelance practice as a partner for companies like burgerme, where I contributed to the introduction and restructuring of SaaS systems, project management tools, and marketing processes
✅ from agency work at S&L Medianetworx with brands like 20th Century Fox or on a project basis at Grabow & Bartetzko with brands like Warner Bros. Discovery Germany or eOne Germany
✅ from permanent employment at E.ON, OMV, Turner Broadcasting System (now Warner Bros. Discovery Germany), and Beautylane
These experiences have shaped me: I know what marketing often feels like in everyday life – too many tasks, too little time, unclear priorities. That's why I work both strategically and operationally today. I develop clear structures, help set up efficient workflows, and support teams in implementing everything from content and social media to performance, email, and SEO.
My approach is practical and data-driven: I bring structure to tools, campaigns, and processes so that decisions are based on facts, not gut feelings. I accompany teams at eye level. With respect for existing resources, an open ear, and a clear goal – relief and effectiveness.
I am currently deepening my knowledge in the areas of Generative AI and Marketing Automation. I work with Prompt Engineering and tools like ManyChat, Make, N8N, and Zapier to automate recurring tasks and create space for creativity.
I combine operational experience, strategic thinking, and technological understanding.
German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic
Remote only
Primarily works remotely
Experience
- www.online-marketing-expertin.deOnline Marketing ExpertDIGITAL AND ITFebruary 2018 - Today (8 years and 4 months)Munich, GermanyI work with small marketing teams that often reach their capacity limits in their daily work and want to make their marketing more efficient. In my role as an external partner, I support them in building structures, optimizing processes, and making digital measures measurable.My work includes both strategic planning and operational implementation. I support teams in building and further developing their digital marketing, introducing new tools, optimizing workflows, and ensuring that existing resources are used in the best possible way.Typical tasks include:✅ consulting and training small teams,✅ building and optimizing digital marketing structures (tools, processes, workflows),✅ supporting content, SEO, and email marketing projects,✅ planning and managing paid social and performance campaigns,✅ developing content and reporting structures,✅ implementing SaaS solutions such as Uberall, Monday, or Zendesk,✅ automating recurring processes with tools like Make or Zapier.Many of my clients appreciate that I quickly integrate into existing teams, find pragmatic solutions, and translate complex marketing processes into clear, understandable steps. My goal is always to create sustainable structures that function long-term, even without external support.Experience with various industries: gastronomy, franchise, service companies, e-commerce, TV, and cinema.
- S&L Medianetworx GmbHSenior Account Manager Social Media RelationsDIGITAL AND ITFebruary 2016 - February 2017 (1 year)Munich, GermanyAs Senior Account Manager, I was responsible for the conception, implementation, and management of social media campaigns in the entertainment sector. I managed national and international film and series projects and was the central point of contact for clients, creative teams, and external service providers.My responsibilities included strategic consulting, developing cross-channel communication concepts, and coordinating campaigns for cinema, TV, and home entertainment releases. I planned budgets, managed internal teams, and handled reporting and performance tracking.Another focus was on editorial support and community management for the social media channels of major entertainment brands. I ensured consistent brand communication and close integration of PR, social media, and influencer relations.I worked closely with creative departments, media partners, and licensors, ensuring that campaigns were implemented in a brand-compliant manner, both in terms of content and visuals. Clients valued my structured approach, my quick comprehension, and my ability to manage projects efficiently and with clear goals.
- Beautylane GmbHSocial Media ManagerE-COMMERCEJune 2014 - April 2015 (10 months)Munich, GermanyAs Social Media Manager, I was responsible for building and managing the social media channels of a growing e-commerce startup in the beauty sector. I developed editorial plans, coordinated content production, and ensured consistent brand communication across all digital channels.My responsibilities included the conception and implementation of social media campaigns, community management, managing external service providers, and analyzing and evaluating campaign results. I worked closely with the marketing and design team to align content with brand strategy, performance goals, and target audiences.Furthermore, I was involved in the further development of the online marketing strategy, conducted A/B tests, optimized campaigns, and developed ideas for increasing reach and customer loyalty. My work helped to make processes more efficient and to align social media activities specifically with performance goals.
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Education
- AdWords ExpertGoogle Academy for Ads2018• Suchmaschinenwerbung • Displaywerbung • Videowerbung • Google Shopping • Mobile Werbung
- Digital Marketing: Customer Engagement, Social Media, Planning & AnalyticsEmeritus Institute of Management | Columbia Business School2017• From Mass Markets to Customer Networks • The Digital Advertising Mix: Key Channels and Principles • Five Core Behaviors of Customers in the Digital World • Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers • Customize Strategy: Targeting, Personalization, and Marketing to a Segment of One • Connect Strategy: Social Media, Communities and the Power of Conversation • Collaborate Strategy: Crowdsourcing, Co-Creation, Plattforms, and API's & Lessons from Brand Failures in Social Media • Best Practices for Brands on Social Networks • Making Digital Matter: Metrics, ROI and Agile Modelling • Five Step Process of Planning and Executing Your Challenges & the Six Faces of the (Near) Future of Digital Marketing