Freelancer profile translated to English.

Description

With over 7 years of experience in the energy and B2B sectors, I support companies in developing and implementing clearly structured communication strategies and concepts for public participation: from stakeholder and target group analysis, concept development to the operational implementation of press relations, events, and campaigns. Experienced in collaborating with management, specialist departments, and external partners, as well as in managing budgets and service providers.

Languages

German
Native or bilingual
English
Fluent
Spanish
Fluent
French
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Xtherma GmbH
Senior Brand & Communication Manager
ENERGY AND UTILITIES
January 2026 - Today (5 months)
Berlin, Germany
Responsible for the brand positioning of a young brand
Creation of B2C and B2B marketing materials, YouTube formats, newsletters, and press articles
Planning and organization of events
EnerKíte GmbH
Senior Marketing & Communication Manager
October 2024 - December 2025 (1 year and 2 months)
Berlin, Germany
Editing, creation, and performance monitoring for website, LinkedIn & newsletter (open rates of >40%)
Creation of visuals, videos, and reels for digital channels as well as target group-specific print marketing materials
Planning and implementation of events and press appointments, including texts for press releases and specialist articles
Successful crowdfunding communication with €300,000+ revenue in the first 3 campaign weeks in collaboration with the CEO
Management of external service providers (agencies & freelancers)
Judith Freude
Freelance Consultant Marketing & Communication
October 2023 - Today (2 years and 8 months)
Berlin, Germany
Strategy & Conception
Development of integrated communication and marketing strategies based on sound market, competitor, target group, and stakeholder analyses
Media strategy & establishment of professional PR structures
Concept development for communication and participation initiatives, including action plans & timelines (e.g., public participation in infrastructure projects, product launches, sales initiatives)
Creation of AI agents for consistent external and internal corporate communication
Implementation
Press relations, creation of press releases, and targeted outreach to trade and leading media
Planning & execution of events
Operational support in B2B marketing and corporate communication (website, LinkedIn, newsletter, marketing materials)
Press relations Conceptualization Press releases Project management Communication strategy