Judith A.

- Management of the development, creation, production, and delivery of sampling tools for operations intended for the press/e-sampling for digital activations.

- Direct collaboration with external suppliers throughout the production process and participation in price negotiations with the internal purchasing team.

- Development of brand creative assets: graphic guidelines (POS, E-Retail), media (TV, Print, OOH, DOOH), POS displays, country-specific requests.

- Adaptation of assets for markets: translation, layout.

- Coordination of marketing, digital, creative studio, and local market teams.

- Analysis of advertising campaigns.

- Guarantee and responsibility for building the image of the SEPHORA COLLECTION brand (Fragrance, Makeup, Skincare): ensuring the quality and consistency of various content for the markets.

- Production of all brand print visuals (models, product/texture compositions, packshots, close-ups).

- Management of production from brief to supplier to visual delivery: brief, shoot, retouching, color correction, delivery.

- Adherence to the brand's graphic charter.

- Participation, organization, and coordination of advertising campaigns.

- Brand communication strategy.

- Monitoring and coordination of various internal and external stakeholders (Advertising agencies, media agencies, photographers, retouchers…).

- Monitoring of international and local communication operations: press, outdoor advertising, TV, radio, digital campaigns (banners, landing pages, carousels...).

- Management of market-specific adaptations and formats.

- Management and monitoring of creative and production budgets.

- Coordination of central teams: marketing, digital, creative studio, local markets.

- Analysis of advertising campaigns.

Guardian of the Sephora advertising graphic charter internally and in the countries (logos – typography – layout…).

Development of advertising campaigns:

- Institutional campaigns: Christmas, Mother's Day, Brand Image (print, films, digital adaptations, country/format-specific adaptations per campaign).

- Country-specific requests: country openings, local communication… across the entire EMEA region.

- Co-advertising with selective and exclusive brands (print, films, digital formats, radio spots): development and monitoring of the production and delivery schedule of campaigns to countries / to magazine/TV media...

Development of the communication Newsletter: throughout the year in direct contact with countries, gathering special operations developed by countries, as well as best practices.