Freelancer profile translated to English.

Description

Artistic director digital & graphic designer with 10 years of experience in fashion, including several years client-side.

Today, I support premium and high-end brands (like Eric Bompard and Molli), as well as large groups (Pernod Ricard), responsible tourism players (Cap France), start-ups, and associations, on their digital and print materials.

Expertise:

UI/UX design: redesign of mockups (HP, menu, PLP/PDP, purchase funnel) to optimize UX and conversion

CRM: creation, design, and integration of newsletters

Content & acquisition: production of SEO content, social media, SEA & sponsored campaigns

E-commerce: creation of editorial and commercial pages (products, moodboards, brand universes)

Web marketing: paid campaigns, banners, display formats, video assets

Social media: creative variations for Instagram, Pinterest, LinkedIn

Visual production: management of photo shoots (up to 70 looks/day)

Commercial planning: newsletter monitoring, homepage & menu updates according to key periods

Print & publishing: invitations, lookbooks, mailings, press releases, packaging

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
DA Digital / Graphic Design / Web Design
E-COMMERCE
March 2023 - Today (3 years and 4 months)
Paris, France
UI/UX design: redesign of mockups (HP, menu, PLP/PDP, purchase funnel) to optimize UX and conversion
CRM: creation, design, and integration of newsletters
Content & acquisition: production of SEO content, social media, SEA & sponsored campaigns
E-commerce: creation of editorial and commercial pages (products, moodboards, brand universes)
Web marketing: paid campaigns, banners, display formats, video assets
Social media: creative variations for Instagram, Pinterest, LinkedIn
Visual production: management of photo shoots (up to 70 looks/day)
Commercial planning: newsletter monitoring, homepage & menu updates according to key periods
Print & publishing: invitations, lookbooks, mailings, press releases, packaging
Design Newsletter Graphisme print User Interface Design
Comptoir des Cotonniers
Senior Digital Graphic Designer
E-COMMERCE
July 2018 - March 2023 (4 years and 7 months)
Paris, France
UX/UI Design: design of intuitive and aesthetic interfaces, creation of web and mobile mockups (including a mobile application project)
Brand Content: development of visual content consistent with brand identity, for web, social media, and e-commerce
Web Integration: responsive integration in HTML5 / CSS3 / jQuery
Web Marketing: participation in retargeting and affiliate campaigns, in line with performance and acquisition objectives
Management: supervision of a junior web designer and coordination with a freelancer (briefs, feedback, planning organization)
Print: creation of printed materials (lookbooks, invitations, POS displays, mailings…)
Webdesign Graphisme print Responsive design Communication print Web marketing
Vestiaire Collective
Webdesigner
LUXURY GOODS
August 2016 - July 2018 (1 year and 11 months)
Paris, France
Newsletter design: creation of engaging templates aligned with brand identity, optimized for conversion and compatible with all devices
Website updates: updating visuals, banners, product or editorial pages according to marketing key periods
Web integration: responsive integration in HTML5 / CSS3, particularly for marketing emails and newsletters (multi-device and email client optimization)
Social media: creation of graphic content for Instagram, Facebook, LinkedIn (posts, stories, sponsored formats)
Web marketing: contribution to retargeting and affiliate campaigns, creation of assets adapted to different acquisition channels
Management: coordination and support of several creative profiles (web designers)
Webdesign Design Newsletter Responsive design Réseaux sociaux Web marketing