Freelancer profile translated to English.

Description

Specialist in digital strategy, ecommerce, and digital transformation. I help you sell more and better online, combining data, creativity, and experience. I work on projects in tourism, culture, retail, and multichannel environments.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

CACT Lanzarote
Ecommerce Manager
TRAVEL AND TOURISM
October 2024 - Today (1 year and 8 months)
Arrecife, Spain
Digital Transformation: Comprehensive analysis of the in-person and online sales model. Functional design and coordination of the new booking engine with time slots, capacities, CRM, and analytics. Definition of the online management model (segmentation, pricing, quotas). Design of functions and workflows. Coordination of launch campaigns and change management.
Web Platform: Performance monitoring (speed, conversion, UX). Coordination with UX/UI developers for continuous improvements. A/B testing, user feedback, and implementation of improvements. Security management, updates.
Operational Management: Daily website administration. Mobile optimization. Constant updating of products and quotas by channel and time slot.
7/7 Customer Service: Supervision of multichannel service (chat, email, phone). Coordination of bookings, changes, and incidents. Telephone sales with a surcharge for users without digital access.
Digital Marketing: Design of campaigns focused on advance sales. Customer segmentation (tourists, locals, agencies, groups). SEO/SEM optimization and qualified traffic acquisition.
Analysis and Conversion: Sales tracking, average ticket, profiles, and behavior. Analysis of funnels and friction points. Continuous improvement .
Cross-selling and Up-selling: Design of added-value strategies in the purchase funnel to increase the average ticket.
Cross-functional Collaboration: Coordination with operations, production, marketing, customer service, and finance. Alignment of resources, offerings, and communication. Supervision of the online sales team.
KPIs and Reporting: Definition of key indicators by area. Creation of tracking dashboards (revenue, conversion, campaigns). Use of Google Analytics and Looker Studio.
Remote Channel: Strategy and supervision of non-face-to-face channels (phone, chat, email, social media). Definition of flows, resources, and protocols aligned with online sales.
CACT Lanzarote
Content & Social Media Manager
April 2017 - April 2025 (8 years)
• Content and social media strategy
• Google Ads and social media campaigns
• Website management and projects like Lanzarote Fashion Weekend
• Inbound marketing with Hubspot (Museo Atlántico, weddings segment)
In&Out Marketing
Freelance Marketing
February 2015 - Today (11 years and 4 months)
Development of marketing plans and 360º campaigns SEO, SEM, social media, email marketing E-commerce and vacation tourism projects