Freelancer profile translated to English.
Back to original languageAbout Juan
I consider myself a proactive, specialized, and motivated person by what I do in the field of Digital Marketing, responsible, with leadership qualities, and a strategic profile, capable of being part of a work team, but also of leading it.
I have extensive knowledge and experience in Digital Marketing, Statistics, E-commerce, CRO, digital analytics, dashboard creation, North Star definition, OKRs and KPIs, Usability, Content Architecture, SEO, Google Ads, Marketing Automation, workflow definition, and business models, Growth Hacking (Growth Loops, customer journey map, Mots, Data Driven...etc)
Specialties: SEO, SEM, Growth Hacking and Marketing Automation, Web Analytics, Usability, Web Content Architecture, E-mail Marketing, Video Marketing, Affiliate Marketing, Mobile Marketing. Knowledge and experience in agile work methodologies (scrum)
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Global alumniWeb Analytics and CRO SpecialistEDUCATION AND E-LEARNINGMay 2022 - Today (4 years and 3 months)Madrid, SpainACHIEVEMENTS:
- Increased conversion rates for universities by 20%
- Standardization of UX/UI/CRO processes
- Reduced costs of CRO processes and tools by 50%
- Standardization of nomenclature in the measurement part.
- Data cleansing in the analytical part.
RESPONSIBILITIES:- Definition of strategy and measurement plans for all universities.
- Measurement tagging configuration via Google Tag Manager (container creation and configuration, Javascript variable creation and CSS selectors, Cookieless configuration (via Cookiebot) and Consent mode V2, Regex to use the same container for multiple domains for each university, pixel management and implementation), tagging guides development.
- Google Tag Manager configuration server-to-server tagging (CAPI)
- App measurement configuration
- Dashboard creation via Google Data Studio, Supermetrics, and Power BI.
- Configuration and measurement of qualitative user recording and heatmap tools (CrazyEgg, Clarity, Smartlook)
- GA and GA4 configuration
- Hypothesis ideation for CRO tests.
- CRO framework creation for A/B test tracking.
- Implementation of tests via Google Optimize and AB Tasty.
PROJECTS/UNIVERSITIES IN CHARGE:- MIT (Massachusetts Institute of Technology)
- University of Chicago
- Chicago Booth
- Chicago Graham
- University of Miami
- ITAM
- ESADE
- ESIC
- CEU
- UEES
- VideocontentGrowth Marketing ManagerFILM AND AVDecember 2021 - Today (4 years and 8 months)Madrid, SpainACHIEVEMENTS:- Increased business growth via SEO by 20% annually.- Decreased cost model by 50% in the last 4 years through automation of marketing, administrative, and sales processes.- Increased campaign revenue by 10% annually. Improved online conversion rates by 15% annually.- Increased average selling price by 7% annually.RESPONSIBILITIES:- Strategic, business, and growth definition for the project. Product Market Fit analysis. Customer user journey map (MOTs) creation.- User flow definition and analysis (GA, Smartlook). Strategic definition and implementation of acquisition channels (SEO: achieving a 1000% traffic increase in the first year), activation (CRO, UX/UI, REMARKETING/RETARGETING, value propositions, and trust elements), retention, revenue (AOV or Average Price per Customer, CLTV, CAC, conversion rate improvement), and referral (NPS).- Growth loops and iterative growth processes creation.- Inbound and outbound marketing strategies, lead nurturing, and lead scoring.- Analytics definition and implementation, prioritization based on indicators such as impact, confidence, and ease, and business performance (North Star, OKRs, KPIs, AOV or Average Price per Customer, CLTV, CAC, conversion rate improvement, Churn, retention rate, GTM, and Google Data Studio. Financial dashboard creation).- Workflow and marketing process automation (Mailchimp, Zapier, Integromat, IFTTT), sales, and business.
- TikoDigital MarketingREAL ESTATEJuly 2021 - December 2021 (5 months)Madrid, Spain
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Education
- Active Campaign Course, MarketingUdemy Alumni2021Curso de Active Campaign, Marketing
- Master in Marketing Automation & Growth Hacking, Marketing Automation & Growth HackingIEBS Business School2021Master en Marketing Automation & Growth Hacking, Marketing Automation & Growth Hacking
Certifications
- Growth and Marketing AutomationIEBS2021
- Web Analytics, UX/UIIEBS2018