Freelancer profile translated to English.

Description

Senior specialist in digital design and innovation with over 12 years of experience leading user-centered digital transformation projects. My work combines strategic thinking, creative sensibility, and technical expertise to transform complex needs into functional and scalable solutions.

Global Projects:Over 200 initiatives in LATAM, USA, and Spain for organizations such as UNICEF, the Colombian Stock Exchange, and the COMPAZ Foundation (linked to the Nobel Peace Prize).

Design Systems at Scale:Architecture and implementation of the design system for the Politécnico Grancolombiano (+500 applications and +50,000 users), adhering to WCAG 2.2 AA accessibility standards.

Research and Validation:Usability studies, interviews, and user testing on financial and educational products. Lecturer for the Prototyping and Testing course in the Master's in User Experience at Universidad de La Salle.

I approach products from strategic understanding to technical feasibility, applying Lean UX methodologies and AI integration to accelerate research, prototyping, and documentation without compromising design standards. My ecosystem knowledge facilitates fluid communication with engineering:

Design and Documentation:Figma, Figma MCP, Storybook

Front-end:React, Next.js, Angular

Methodologies and Frameworks:Lean UX, Design Thinking, Agile / Scrum

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Granada (up to 50km)

APPICUA
Design Director, Co-founder
January 2014 - Today (12 years and 7 months)
> Directing design and development teams on digital projects for organizations in the educational, financial, and social sectors in Latin America, the United States, and Spain.
> Defining the design system practice: token architecture, export to code with Style Dictionary, and component documentation in Storybook, with WCAG 2.2 AA accessibility criteria applied from the design phase.
> Integrating AI into the workflow — research synthesis, variant generation, and component documentation — without compromising design standards.
User Experience Design Figma Design System Front-End Development Wordpress
INSTITUTO DE INVESTIGACIÓN DE RECURSOS BIOLÓGICOS ALEXANDER VON HUMBOLDT
User Experience Designer
RESEARCH
January 2024 - January 2026 (2 years)
Design and development of interactive experiences and data visualizations for the Annual Report on the State of Biodiversity in Colombia, an open-access publication aimed at scientific and general audiences.
d3.js Data Visualization HTML5 JavaScript Web Design
UNIVERSIDAD DEL ROSARIO – ALIANZA EFI
Product Designer and Front-end Developer
EDUCATION AND E-LEARNING
January 2022 - January 2023 (1 year)
> Design and development of Alianza EFI's digital products — informational portals, academic repository, and mobile applications — for an alliance of 43 institutions including universities, banks, public entities, and foundations, funded by the World Bank.
> Information architecture and construction of a scalable and accessible component system upon which the program's various products were published.
Wordpress Figma Web Design User Experience Design