Juan Sebastián Herrera Cobo

• • Designed and shipped agentic AI systems automating pricing analytics, reporting and promo optimization across Books & Media, and drove company-wide AI enablement.

• • Led the implementation of the MMM framework in the business unit; first results leading to decreasing CPO.

• • Implemented optimal outbound price (+12% revenue, +2% profit in France; +4% revenue, +2% profit in Germany).

• • Developed the tactics to achieve the 2026 strategy by compensating marketing costs with pricing spend.

• • Developed the overall Leaky Bucket monitoring in Pricing.

• • Led the implementation of optimal inbound price in France.

• • Led the improvements of the new promo analytics framework and the development of the first promo calculator.

• • End-to-end price optimization supported by elasticities (profit +1.5%).

• • Upgrade of optimal inbound price (maximizing financial profit and conversion).

• • Mining of new EANs to increase offers in inbound price (+21k new EANs per day).

• • Implementation of long-term effect in pricing (new-customer probability) supported by AI.

• • Upgrade of sales predictability supported by AI (+31% profit in Spain and Italy).

• • Implementation of Trade Promotion Management in the company.

Administration, monitoring and control of the pricing system for books and media, plus development of new concepts to increase company profit. Creation of requirements for new algorithms, project management to meet goals and deadlines, market analysis and recommendations for the board, and support to Marketing for inbound and outbound promotions.

Achievements

•Implementation of price index by category in France (+2% profit).•Implementation of psychological pricing in Germany and France (+1.6% profit).

•Support in Black Friday 2022 promo (second record sales in history).

•Implementation of continuous testing system; improved competitive pricing in inbound.

•Implementation of momox Italy and Spain.