Juan Mohedano

Strategic Marketing professional, business, customer, and innovation-oriented with a deep understanding of digital channels and technology, thanks to my education and professional experience. I am a Senior Engineer from Universidad Pontificia de Comillas and Politécnica de Madrid. I have held positions that have allowed me to lead areas such as Brand and Communication, Growth, Product, and Customer Marketing. I was CMO at qdq, previously led the digital experience and digital markets department at Sanitas, before that marketing director at Vodafone B2B for freelancers and small businesses, and former business consultant for PWC and Accenture. I also collaborate with UFV and ESIC as a professor. I have worked in different industries, which gives me a solid understanding of the customer concept and flexibility to comprehend businesses in various sectors such as SaaS, Healthcare, Telco, and Media. In all of them, I possess strategic and operational experience managing multidisciplinary teams of different sizes, with all projects having an impact on the P&L, strategy, and the customer. Achievements: - Brand transformation of qdq. - Launch of new digital propositions at qdq, Sanitas, and Vodafone, with 100% digital go-to-market and customer journey strategies, generating new revenue. - Design and execution of digital attraction ecosystems, branded content strategies, and omnichannel activations focused on conversion. - Leadership and creation of the first analysis of SME digitalization in Spain, a market benchmark. - Management of football rights for the Horeca channel, driving Vodafone's growth by 5x in three years. - Driven innovative customer solutions such as video consultation, new customer application, new digital funnels, and AI adoption. - Optimization of the customer lifecycle (E2E) through technology, improving ARPU, retention, and customer experience. - Speaker at key industry events.