Description

Product Designer and Design Leader with 20+ years leading 0-to-1 products, platform redesigns, and design systems across B2B, B2C, SaaS, and Web3. My work has supported funding rounds, product growth, acquisitions, and millions of users, combining research, data, and hands-on execution.

Languages

English
Native or bilingual
Spanish
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

JMSC (Freelance)
End-To-End Product Designer (UX, UI, Web) & Brand Designer
March 2004 - Today (22 years and 4 months)
Berlin, Germany
• Led end-to-end product design and brand strategy for global clients, delivering 0-to-1 launches, redesigns, and mobile transformations that improved product clarity and execution across teams.
• Facilitating Brand & Design Sprint workshops in companies, startups, and universities, enhancing design strategy.
Product design User Experience Design User Interface Design User Research Design System
Sophon (Lifestyle, Finance & Web3)
Principal Product & Brand Designer
April 2025 - November 2025 (7 months)
• Created user flows, interface designs, and a design system for a Web3 lifestyle platform, improving launch readiness and reducing friction in the token-generation-event website experience.
• Collaborated with product team to define lifestyle crypto segment positioning, product vision, and jobs-to-be-done.
Web3 Crypto User Interface Design Product design Artistic direction
ESL Faceit Group (Esports, Gaming & Social)
Principal Product Designer (Mobile)
August 2024 - April 2025 (8 months)
• Led mobile app redesign and shipped 1 week early, improving Google Play rating from 4.7 to 4.9, increasing DAU by 37%, and driving 5x more video consumption.
• Optimized 40+ design system components for mobile while maintaining desktop experience quality and WCAG accessibility standards.
Mobile Design Responsive design Product design Design System User Research