Juan Manuel Abuja

I am passionate about marketing, versatile, transformative, and purpose-driven: I combine clear strategy, precise execution, and human sensitivity that turns brands into experiences with real impact. I have led multicultural teams in 3-4 countries, integrating diversity and generating cohesion, and I have managed projects in established companies (Banco Santander, Telepizza, Apple On Campus, Caprabo, Grupo Saona, Avanza Food) and in startups and scaleups (BeDisruptive or as an entrepreneur). My professional compass is strongly focused on the Tech, FMCG, retail, and hospitality sectors.

I don't believe in marketing devoid of headlines. I believe in marketing that impacts the P&L: generating sustainable sales, optimizing investment, and fostering customer loyalty. I design omnichannel strategies that connect store and digital, launch products that sell, and structure teams that execute. And I do it with purpose: sustainability and responsibility as levers for competitive advantage, not just as a claim.

My style is characterized by leading through influence and empathy, achieving stakeholder alignment and team motivation. I am an autonomous, problem-solving, and adaptable individual, capable of successfully navigating both multinational corporations and entrepreneurial ecosystems, managing change and ambiguity without ever losing focus on results.

I am convinced that marketing should be a driver of real growth, not just a support function. That's why my focus is on KPIs that transform business (sales, margin, distribution, repeat purchases) and on building brands that generate long-term value.

Shall we chat about how I can add value to your organization?