Juan José García González

Trainer in negotiation skills.

• Trainer in defining purchasing strategies.

• Consultant in cost reduction.

• Consultant and trainer in objective execution methodologies.

• Executive and team coach for companies.

How much is your company leaving on the table each year, without knowing it?

The 45% Rule: in any industrial company, purchases account for about 45% of turnover. It is the greatest lever for profit that exists, and almost always the least worked. A euro saved in purchases is pure net profit. A euro of sales first goes through margins, costs, and structure.

I have spent 24 years finding these savings: opening up suppliers, reorganizing purchasing, and turning every euro into direct profit for the company. And behind every euro saved there is a negotiation. That is why I have spent more than 24 years perfecting this skill in real environments and with training from some of the best schools.

My job is simple: to help your company earn more without selling more, by finding the money that is already within your purchases and training teams and executives in negotiation.

I'm not here to give you lessons: you know the industry. I'm here to accompany you with methodology and field experience to turn that knowledge into measurable savings.

Juan José García

Consultant and trainer in negotiation