About Juan
Spanish
Native or bilingual
English
Basic
French
Conversational
Experience
- FreelanceOptimization of product listings and persuasive copy for Shopify store – PetitFlameFebruary 2026 - Today (6 months)Barcelona, SpainDeveloped and optimized PetitFlame's Shopify store, focusing on the structure of product listings and the copy strategy to increase conversion.Wrote benefit-oriented descriptions, organized persuasive sections, and optimized the placement of calls to action.Also worked on content hierarchy, brand consistency, and user flow to create a clear and attractive shopping experience.
- FreelanceCreation of an informative website in WordPress - Dubai Cars LatamNovember 2025 - January 2026 (2 months)Barcelona, SpainCreator of an informative corporate website for a broker, developing the project comprehensively from planning to launch.Definition of site structure, design, and content organization with a focus on message clarity and customer acquisition. Design of the corporate logo and development of the brand's branding to ensure visual consistency.Creation and layout of pages, writing and adaptation of conversion-oriented texts, incorporating strategic calls to action (CTAs) throughout the site.Complete project management, overseeing all phases of the process until its publication.
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