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Juan De PaulJD

Juan De Paul

Fractional COO & Automation Architect | AI workflows

€112/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Juan

I am a former COO of a tech startup where I scaled operations to €1M+ in revenue, optimizing margins through AI process automation and CRM/ERP structuring. I am not just a technical implementer; I understand your business's P&L. I help you eliminate operational bottlenecks so your team can focus on revenue-generating activities.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Rhyde.co
    COO & Founding Team Member
    February 2023 - Today (3 years and 4 months)
    Madrid, Spain
    Leading Spain — refurbished e-scooters and e-bikes. 10 employees.
    Digital Transformation & AI Automation
    • • Designed and deployed a company-wide automation layer using n8n, eliminating 20+ manager hours/week and replacing manual workflows worth thousands of euros in external software costs.
    • • Automated 60% of manual processes, saving mechanics 2 hours/day and eliminating reporting creation time for the management team.
    • • Implemented Odoo ERP from scratch, customizing core modules to fit the company's refurbishment workflow —
    enabling real-time inventory tracking, order management, and margin visibility per unit.
    • • Implemented HubSpot CRM from scratch as the company's first structured commercial system; later led a full migration to Intercom after evaluating market alternatives at contract renewal — reducing costs, eliminating unnecessary features, and integrating AI-native customer support that cut support costs by ~50%.
    • • Built and deployed a dynamic pricing engine based on real-time market data, improving inventory turnover and pricing accuracy across all sales channels.
    Operations & Business Results
    • • Scaled operations to €1 M+ revenue run-rate with a lean 10-person team and constrained capital.
    • • Grew gross margins from ~33% to 35–37% by redesigning procurement strategy and supplier sourcing.
    • • Improved technician productivity by +30% through process standardization, training systems, and parts availability optimization.
    • • Reduced average refurbishment cycle time by ~25%, increasing operational throughput without adding headcount.
    • • Designed a unit-level traceability system (serial-based), enabling full margin visibility and lifecycle tracking per vehicle.
    • • Secured €250K in investment, directly preventing company closure, through strategic investor relations and network activation.
    • • Owned core P&L levers: procurement pricing, refurbishment cost, logistics, and multi-channel performance across Spain and France.
    Corporate Strategy Project Management Process Optimization Business Plan Financial Analysis / P&L Management
  • BeOn
    Head of E-Commerce Platform
    September 2020 - June 2021 (9 months)
    Buenos Aires, Argentina
    • • Developed and launched Royal Canin's centralized e-commerce platform, driving +50% MoM increase in client sales for the first 3 months, directly offsetting pandemic channel disruption.
    • • Built product roadmap based on client KPIs using agile methodologies — exceeded first-year goals in 6 months.
    • • Led a cross-functional team of 2 and implemented operational guidelines for Royal Canin's commercial team of 20.
  • Big Blue People
    Business Developer & Project Manager
    December 2019 - September 2020 (9 months)
    Buenos Aires, Argentina
    Service marketplace matching professionals and end-users. 15 employees. US$250K private investment.
    • • Launched Argentine market operations, adapted go-to-market strategy, and optimized company resources by 27% via agile project management.
    • • Led and mentored a sales team of 8, implementing a new commercial strategy that delivered 20% monthly growth.

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Education

  • Master in Business Administration (Full-time MBA)
    ESADE Business & Law School, Ramon Llull University
    2023
    Master in Business Administration (Full-time MBA)
  • Bachelor in Business Administration
    Saint Andrew's University
    2017
    Bachelor in Business Administration

Skill set

Categories