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Juan Carlos Rodríguez MartínezJC

Juan Carlos Rodríguez Martínez

WordPress / Elementor Web Designer | UX/UI

€230/day
Bogotá, CO
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Juan Carlos

I am a web designer and WordPress/Elementor specialist with over 10 years of experience designing and building websites for service companies, agencies, associations, educational projects, and organizations with high content volume.

My work focuses on creating sites that not only look good but are also clear, responsive, scalable, and easy to manage. I combine UX/UI criteria, information architecture, content structure, and WordPress implementation to transform complex information into simple and functional digital experiences.

Throughout my experience, I have worked on corporate sites, landing pages, editorial platforms, multilingual sites, and WordPress content systems using tools like Elementor, ACF, Rank Math, Polylang, and performance optimization workflows.

My main strengths are:
- Responsive WordPress site design with Elementor
- Navigation structure, visual hierarchy, and user experience
- Creation of scalable pages, templates, and content systems
- Mobile experience optimization
- SEO-ready web structures
- Collaboration with agencies, developers, content teams, and clients

I am currently looking for remote opportunities as a WordPress / Elementor Web Designer, Website Designer, or UX/UI Web Designer, especially with digital agencies, startups, tech companies, and service businesses that require high-quality web design and solid WordPress implementation.
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Reiz - Diseño y Publicidad
    Web Designer / WordPress and Elementor Specialist
    February 2014 - Today (12 years and 4 months)
    Bogotá, Bogota, Colombia
    • • Design and implementation of WordPress sites using Elementor, Astra, ACF, Rank Math, and Polylang.
    • • Creation of scalable structures, reusable templates, and CMS workflows for clients with complex content needs.
    • • Improvement of clarity, navigation, visual hierarchy, and mobile experience on corporate and editorial sites.
    • • Collaboration with developers, marketing teams, and clients to translate business objectives into functional web experiences.
    • • Support in SEO-ready structures, metadata, performance review, and content organization.
    • • Management of redesigns, migrations, maintenance, hosting, and client training.
    • • Development of landing pages and corporate sites for sectors such as education, energy, tourism, health, associations, and professional services.
  • SEC Newgate Colombia
    Web Designer
    February 2024 - October 2024 (8 months)
    Bogotá, Bogota, Colombia
    • • Designed and implemented corporate websites aligned with strategic communication objectives.
    • • Transformed institutional messages into clear, conversion-oriented web structures.
    • • Ensured brand consistency by optimizing usability and mobile performance.
    • • Collaborated with content and development teams to deliver production-ready assets.
    • • Adjusted typography and visual hierarchies to improve readability and digital experience.
  • Alianza Team®
    Web Designer
    March 2022 - February 2024 (1 year and 11 months)
    Bogotá, Bogota, Colombia
    • • Led the conceptualization and execution of responsive websites from wireframes to final implementation.
    • • Designed structures focused on user experience and cross-device consistency.
    • • Created prototypes and structural frameworks to facilitate handover to the development team.
    • • Optimized performance, mobile adaptation, and content architecture.
    • • Worked alongside developers and SEO specialists to ensure technical feasibility and scalability.
    • • Implemented continuous improvements based on digital experience analysis.

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Education

  • Scrum Master (Spanish) Scrum Fundamentals (English) Cybersecurity and Privacy for Businesses Course Artificial Intelligence for Work Course Design Thinking (Spanish)
    Scrum Master (Spanish) Scrum Fundamentals (English) Curso de Ciberseguridad y Privacidad para Empresas Curso de Inteligencia Artificial para el Trabajo Design Thinking (Spanish)
  • Branding
    University of La Sabana
    2024
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