About Juan Carlos
Spanish
Native or bilingual
English
Conversational
Experience
- Reiz - Diseño y PublicidadWeb Designer / WordPress and Elementor SpecialistFebruary 2014 - Today (12 years and 4 months)Bogotá, Bogota, Colombia• • Design and implementation of WordPress sites using Elementor, Astra, ACF, Rank Math, and Polylang.• • Creation of scalable structures, reusable templates, and CMS workflows for clients with complex content needs.• • Improvement of clarity, navigation, visual hierarchy, and mobile experience on corporate and editorial sites.• • Collaboration with developers, marketing teams, and clients to translate business objectives into functional web experiences.• • Support in SEO-ready structures, metadata, performance review, and content organization.• • Management of redesigns, migrations, maintenance, hosting, and client training.• • Development of landing pages and corporate sites for sectors such as education, energy, tourism, health, associations, and professional services.
- SEC Newgate ColombiaWeb DesignerFebruary 2024 - October 2024 (8 months)Bogotá, Bogota, Colombia• • Designed and implemented corporate websites aligned with strategic communication objectives.• • Transformed institutional messages into clear, conversion-oriented web structures.• • Ensured brand consistency by optimizing usability and mobile performance.• • Collaborated with content and development teams to deliver production-ready assets.• • Adjusted typography and visual hierarchies to improve readability and digital experience.
- Alianza Team®Web DesignerMarch 2022 - February 2024 (1 year and 11 months)Bogotá, Bogota, Colombia• • Led the conceptualization and execution of responsive websites from wireframes to final implementation.• • Designed structures focused on user experience and cross-device consistency.• • Created prototypes and structural frameworks to facilitate handover to the development team.• • Optimized performance, mobile adaptation, and content architecture.• • Worked alongside developers and SEO specialists to ensure technical feasibility and scalability.• • Implemented continuous improvements based on digital experience analysis.
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Education
- Scrum Master (Spanish) Scrum Fundamentals (English) Cybersecurity and Privacy for Businesses Course Artificial Intelligence for Work Course Design Thinking (Spanish)Scrum Master (Spanish) Scrum Fundamentals (English) Curso de Ciberseguridad y Privacidad para Empresas Curso de Inteligencia Artificial para el Trabajo Design Thinking (Spanish)
- BrandingUniversity of La Sabana2024marca