Juan Carlos Barron

Jack-of-all-trades window display designer, I juggle between 3D designer, visual researcher, visual merchandiser, window dresser, stylist and even slightly crazy props maker. My eye is fresh, a bit cheeky, and always turned towards the avant-garde. If you are looking for window displays, in-store merchandising or events that stand out from the "already seen", you have come to the right place. Because let's be clear: "when you can't change the world, you have to change the decor"... and I'm here to shake it up.

A slightly punk decorator, always creative, I know how to adapt to all budgets, from the tightest to the most extravagant, without ever sacrificing style. My thing? Transforming constraints into opportunities, and crazy ideas into concrete projects. From simple but classy, to spectacular that stops passers-by, my goal remains the same: to create a visual impact that pops.

Currently an artist-window dresser and project manager at Chaudesaigues (Chanel), I design, model in 3D, produce and install. In short, I'm there from the moodboard to the last nail. And I do it with an obsession for elegance... but also for the unexpected twist that makes you smile (or leaves you speechless).

With more than 17 years of experience, trained in Applied Arts and Visual Merchandising & Space Management at Central Saint Martins (London), I have learned to mix the useful and the beautiful, the functional and the assumed WTF, to offer customer experiences that leave a lasting impression.

My background is varied and eclectic: I have collaborated with Zara, Chanel, Lladró, Roberto Verino, National Geographic Stores, the Association of Architects of Madrid, Galeries Lafayette and Chaudesaigues. Chic window displays, crazy sets, memorable events – each mission has been a playground for pushing the boundaries of decor.

Today, I bring my underground and avant-garde touch to all brands or institutions that want to stand out. No corporate blah blah: just sets that send, breathe and make people talk.