Juan Camilo Rojas

Develop the commercialization area based on establishing the strategy that will generate the greatest profit, while minimizing the risks of loading, transport, and delivery for the commercialization of the product. Generate sales reports that allow establishing the efficiency and effectiveness of the logistics scheme established for commercialization. Managing customer relationships, maintaining steady contact with clients, which allows for a lasting relationship, and renewing contracts annually. Achievements: I developed the commercialization area, maintaining crude oil sales at 100% of company production.

Codification of semiotic codes that allow understanding the contexts and styles of advertising. Analysis of semiotic codes that allow us to understand how advertising is communicating with consumers through different contexts and styles. Create information matrices that allow structuring, decoding, and understanding primary information from consumers and intermediaries regarding incentives and barriers in the markets.

I developed a consumer knowledge strategy and developed strategic recommendations to increase the customer base based on those. I created a performance measurement framework for advisors that would improve their performance with internal and external clients. I established measurements around the Leads created, which allowed me to optimize the sales conversion process, from which I suggested modifications to the sales pitch to improve conversion. Achievements: I participated in the design of motivation strategies and executed the measurement system that improved the management indexes of the advisors, impacting directly on the company's ROI and CAC.