Juan Baiz

• • Spearheaded end-to-end business and operations strategy: buying, pricing, marketing, supply chain and product lifecycle for 5 key vendors.

• • Full ownership of €400MM P&L across 10 countries and 10 product families, improving revenue by 27.1% and profitability by 3.2%.

• • Led external negotiations with vendor C-suite and coordinated internal senior stakeholders.

• • Directed cross-functional teams of 20+ account managers and supply chain specialists.

• • Gathered and analyzed employee feedback across EU teams to present actionable plans to senior leadership, improving satisfaction and operational efficiency.

• • Selected by the Global Talent Program to strategize the launch of Amazon Netherlands and own first deal season (+20% above target).

• • Led Small Domestic Appliances (SDA) and Home product categories in NL (11% NL Retail business), driving +50% in revenue and 7.1% in

profitability. Defined vision and business category strategies. Onboarded Top 50 EU companies and established 10 local vendor relationships at executive level, negotiating contracts and annual terms.

• • Built the NL Hardlines Team (+30 people) participating in hiring, onboarding, training and implementing processes to perform business reviews.

• • Crafted and presented Major Domestic Appliances Launch Plan (5Yrs, +€100MM), partnering with tech teams to ensure Customer Experience.

• • Acted as product manager on pricing, selection and profitability for NL Retail Team. Developed strategies to increase price coverage and

sharpness across the entire NL catalog, onboarded a key selection from the rest of EU exclusive to Amazon NL and trained Team on negotiation.

• • Received the "Day 1" Award for transforming Philips' management in expansion marketplaces, becoming Philips Top revenue Company in SDA for Expansion (23% of SDA) and improving profitability by 4.8%.

• • Managed local relationship with Apple (9.5% NL Retail) and integration with Amazon Europe processes.

• • Managed 6 SDA brands (27% ES SDA) with P&L responsibility, growing revenue +250%, and margin by 6.3% by driving cross functional initiatives around selection expansion, marketing, supply chain, customer experience and pricing strategy.

• • Designed a process to identify missing head selection across EU, exceeding targets in Italy (+19%) and Spain (+58%), becoming best at EU.

• • Directed employee engagement initiatives as Head of Connect@Amazon Spain for +1.7K employees by leading 10 volunteers, managing an annual budget and partnering with external vendor support. Organized 28 initiatives, engaging 69% of employees with 4.1/5 satisfaction rate.

• • Received the "Just Do It" Award and an Amazon Story for enhancing Italy/Spain team morale (best at EU) during the pandemic through innovative virtual initiatives that engaged +1K employees.