Freelancer profile translated to English.
Back to original languageAbout Juan Antonio
I have over 10 years of experience working with data, with the last 8 specialized in People Analytics: transforming people information into real business decisions.
I have built a People Analytics function from scratch at Scopely and CaixaBank. This has given me something few consultants have: I know what it means to start with a blank slate, and I also know how to grow something that already exists but needs to mature.
My work ranges from defining HR data strategy to developing predictive models (turnover, flight risk, performance), including KPI frameworks and dashboards that leaders actually use.
If your company makes decisions about people based on intuition rather than data, or has data but doesn't know what to do with it, that's where I can help.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- ScopelySenior Manager People AnalyticsENTERTAINMENT AND LEISURESeptember 2023 - April 2026 (2 years and 7 months)Barcelona, SpainI founded and led Scopely's People Analytics function from scratch during a period of rapid growth (2,100 → 3,100 employees). I built the complete infrastructure — Data Warehouse, BI platform in Looker, and data integrations — in less than 12 months, and delivered 8 self-service analytical products used by 40+ managers. This includes projects on talent mapping, attrition, engagement, and data governance.
- CaixaBankPeople Analytics ManagerBANKING AND INSURANCEDecember 2022 - September 2023 (9 months)Barcelona, SpainOver 3 years building and scaling the People Analytics function in one of Spain's largest companies (~40,000 employees). I led the design of the HR Data Warehouse, the first predictive models for attrition and absenteeism, and the evolution towards a function focused on strategic business decision-making.
- GT MotiveSenior Data AnalystNovember 2017 - December 2019 (2 years and 1 month)Madrid, SpainI led end-to-end BI implementations for premium clients — from KPI definition to platform delivery and user adoption. Managed the analytical portfolio and provided self-service training.
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Education
- Msc, Financial Risk ManagementUniversidad Pontificia Comillas2015Msc, Financial Risk Management
- Master of Science - MSUNIR - La Universidad en Internet2024Master of Science - MS