About Joy
French
Native or bilingual
Spanish
Conversational
English
Native or bilingual
Experience
- VACHERON CONSTANTINMEDIA, DIGITAL & PR MANAGER > SENIOR MANAGERLUXURY GOODSJune 2019 - June 2025 (6 years)Dubaï, United Arab EmiratesBrand, Media & Communication StrategyDefinition and implementation of integrated communication strategies, including online/offline media, PR, content, and brand activations, to enhance the visibility, desirability, and premium positioning of a luxury house in the Middle East.Premium Content & Campaigns CreationCreation, coordination, and deployment of high-end brand content and 360° campaigns across digital, social media, media, and PR channels, with a strong focus on storytelling, visual consistency, and execution excellence.Visibility, PR & Business ImpactDeployment of PR and media strategies that contributed to increasing Earned Media Value from $2M to $40M, while strengthening the brand's local presence and its business impact in the region.Brand Experience, Localization & Special ProjectsDevelopment of localized campaigns, artistic collaborations, premium customer experience concepts, and specific communication programs, including Suite 1755 and a mentorship program between senior professionals and students.
- VACHERON CONSTANTINDIGITAL MARKETING EXECUTIVELUXURY GOODSJanuary 2017 - January 2019 (2 years)Dubai - United Arab EmiratesDigital Transformation & Content StrategyI supported the digital transformation of the House in the MEIA region by building a complete digital marketing strategy from scratch: online presence, digital campaigns, brand content, web activations, and performance tracking.Digital Growth & Brand PerformanceThis strategy contributed to a +350% increase in traffic in the first year, by combining online advertising, web strategy, premium content creation, digital activations, and detailed results analysis.
- HAVAS MEDIA MEDIASENIOR MEDIA PLANNERPRESS AND MEDIAMay 2016 - May 2017 (1 year)Dubai - United Arab EmiratesMedia Strategy & International CampaignsI coordinated international media campaigns to promote Dubai as a leading global destination, with a measurable impact on digital performance: +30% online traffic.Project Management & PerformanceI managed the complete campaign process, from strategic planning to execution, including results analysis and reporting, in coordination with internal teams, partners, and media.
Recommendations
Be the first to recommend Joy
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master degree in operation &EM STRASBOURG BUSINESS SCHOOL2012Master degree in operation &
- Exchange yearBOSTON COLLEGE2012Social media, e-commerce