Joy Hayek Younes

After successful agency experience, I now offer my services as an independent consultant for one-off or recurring assignments, directly with advertisers or as reinforcement for agencies. What I can bring: creation and optimization of Google Ads campaigns (Search, YouTube, Performance Max), account structuring, KPI monitoring, reporting and analysis, and strategic recommendations & tailor-made support.

• Analysis of business needs

• Definition of conversion objectives

• Campaign structuring (Search, Display, YouTube, Performance Max)

• Identification of friction points

• Optimization of structures, bids, audiences, and creatives

• Recommendations for short and medium-term actions

• Daily or weekly performance monitoring

• Strategic adjustments based on results

• A/B tests, ad extensions, smart bidding strategies

• Creation of clear and actionable dashboards

• Presentation of results to clients or internal teams

• Data-driven recommendations

• Advice on overall acquisition strategy

• Coordination with SEO, Social Ads, or Data departments when necessary

• Occasional support for opening new client accounts (agencies)

• Optimization of advertising campaigns based on online and offline performance on Google Ads and Bing Ads for B2B and B2C clients.

• Allocation and management of advertising budgets up to €300k per month for e-commerce clients.

• Preparation and presentation of weekly, monthly, quarterly, and annual reports including recommendations for future improvements based on client objectives.

• Constant communication with clients regarding campaign performance and optimization.

• Monitoring market trends and competitor activities to adapt advertising strategies.

• Close collaboration with content, SEO, and SMA teams to ensure consistency and synergy in digital marketing efforts.

Main clients supported:Norauto Europe (e-commerce, automotive sector), Jacadi (e-commerce, ready-to-wear sector), Apivia (leads, insurance sector), Pimkie (e-commerce, ready-to-wear sector), Danone (e-commerce, traffic and visibility, food sector)

• Launch and management of advertising campaigns on Google Ads.

• Analysis of campaign results based on their objectives using reports on Looker Studio.

• Monitoring and optimization of budget through KPI management.

• Regular reporting to clients on results and optimization recommendations.

Main clients supported:Feu Vert (e-commerce, automotive sector), Okaidi (e-commerce, ready-to-wear sector), Nausicaá (conversion, tourism sector)