Joy Dagher

Brand and Platform Management Supervision of 30 brands on Instagram, Facebook, TikTok, X, and Pinterest Development and management of weekly editorial calendars and content schedules Project and Campaign Launch Launch of the TikTok project at Marionnaud, generating significant buzz Definition and monitoring of KPIs Strategy adjustment based on benchmarks and social media trends Coordination and Collaboration Collaboration with CRM, marketing, purchasing, and trade teams for 360° campaigns Management of social media and digital marketing projects in collaboration with CRM, marketing, and purchasing teams Content Creation and Production Creation of 10 briefs per month for UGC and exclusive content Coordination of shootings, in-store events, and visual approvals Relay of in-store events and fashion shows, ensuring their visibility on social media Analysis and Optimization Competitive analysis and social media trend monitoring to identify improvement opportunities Community Engagement Daily interaction with the community, contributing to a 30% increase in followers

Coordination of orders with selected suppliers to ensure smooth management Proactive dissemination of directives to external and internal stakeholders Support and coordination of projects with local markets, ensuring effective execution Shipment tracking to ensure the smooth progress of projects Management of budgetary and accounting aspects related to executed orders

Conceptualization and production of content for social media platforms Development of detailed project plans, including key stages and deadlines Smooth coordination of project phases, from conception to publication Management of logistical and administrative aspects, including budgets and contracts Coordination of influencer collaborations for paid and organic partnerships Evaluation of the return on investment of paid affiliate activations to measure effectiveness