Jota De Los Cobos

Integral design of innovation materials for Pringles, covering all visual and conceptual phases of the launch. The project included the design of the product presentation, aimed at clearly and attractively communicating the innovation, differentiation, and positioning of the proposal to internal teams and stakeholders.

The main Key Visual for the innovation was developed, establishing a graphic line consistent with the brand identity, adaptable to different media and applications, and designed to enhance visual impact and product recognition.

Likewise, the design of commercial packaging boxes was carried out, considering point-of-sale visibility criteria, consistency with the existing product range, and technical production feasibility.

As part of the project, corporate gifts for employees were also designed, specifically a personalized bottle and notebook, conceived as internal branding elements and aligned with the visual universe of the innovation, reinforcing the bond between the brand and its team.

During the project, I served as the external manager for the ÁREA1890 Client Center, performing multidisciplinary solutions manager functions in an embedded model for Mahou San Miguel. I was responsible for the leadership and coordination of the center's external services, as well as the development of brand experiences, content design, and event production, taking on a clearly multitasking and cross-functional role.

Thanks to a 360º vision of the project and the discipline, I managed to align all key points under the same strategy for five consecutive editions, consolidating myself as a reference figure within the project. My main objective was always to deliver the best possible solution, ensuring maximum client satisfaction by delivering high-value proposals and advanced design.

This was a high-level strategic and operational project, in which I stood out for a high degree of seniority, commitment, and interpersonal relationship skills. I contributed experience in audiovisual direction, rigor in execution, and a clear orientation towards results, being valued as a responsible professional with the ability to provide effective, creative, and innovative solutions, as well as an entrepreneurial attitude focused on achieving objectives.