Freelancer profile translated to English.
Back to original languageAbout Josu
I am a graphic designer and consultant specializing in branding. I help ambitious companies strengthen their brands through strategy, design, and communication.
I take a strategic approach so that the brand delivers good results and allows the business to achieve its goals.
If you need help with your brand, here's how I can help you:
- Brand Strategy (Strategic Consulting, Brand Platform, Client Profiles, Customer Journey, Positioning, Personality)
- Visual Identity (Logo, Symbol, Visual Universe, Icons, and Style Guides)
- Verbal Identity (Tagline, Voice, Tone, Style, and Messaging)
- Offline and Online Activation (Stationery, Packaging, and Social Media Assets)
Every company is unique and, therefore, every brand is too. Discovering its peculiarities and showcasing them in a new way is one of the most exciting things about this job, and it's what makes every project a new world to constantly learn from.
If you think we can make a good team, contact me. It will be a pleasure to collaborate with you.
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Finally, I would like to clarify that my fee is set as a guideline. It may vary depending on the nature or scope of the project and will be adapted to your specific needs.
French
Fluent
English
Fluent
Spanish
Native or bilingual
Norwegian Bokmål
Basic
Can work on-site
Bilbao (up to 50km), San Sebastián (up to 50km), Vitoria (up to 50km), Barcelona (up to 10km), Madrid (up to 50km)
Experience
- ArgieskemaVisual Identity ProjectENERGY AND UTILITIESJanuary 2021 - January 2021 (1 month)Orduña, SpainIn this restyling project, I collaborated with Trinchera Marketing to redesign the entire visual identity of Argieskema. The tasks I carried out are as follows:- Conceptualization of the visual identity- Creation of logo and symbol- Planning of the visual universe- Development of style guides- Generation of social media assets for digital activation- Creation of short motion graphics pieces
- Profesional independienteBrand Consultant and DesignerCONSULTING AND AUDITSApril 2020 - Today (6 years and 2 months)Bilbao-Bilbo, País Vasco / Euskadi, EspañaI currently work as a freelance brand consultant and designer. I help small and medium-sized businesses create or rediscover their brand, find strategic focus, and better communicate the value they bring to their audiences to become more competitive.I undertake tailor-made projects that can range from preliminary strategic foundations to brand activation in the market. I also provide support to other studios, agencies, and professionals who need to approach their projects from a different perspective, or who simply need an extra hand.
- BoldBrand ConsultantCONSULTING AND AUDITSOctober 2019 - June 2020 (8 months)Barcelona y alrededores, EspañaIn 2019, I moved to Barcelona to pursue a Master's degree in Branding at ELISAVA and started a part-time internship at Bold, a design agency specializing in Challenging Branding. First, I supported the graphic department, assisting in the creation of brochures, flyers, and graphic assets for the agency's website. Later, I collaborated with the strategic department, assisting in naming processes, evaluating insights, trends, and innovation.
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Education
- Master in BrandingEscola Universitària de Disseny i Enginyeria de Barcelona2020
- Higher Education in Graphic Design and Audiovisual CommunicationInedi Design School2018