About Joshuas
Shopify E-Commerce Developer | Brand Builder | Conversion-Focused Store Designer
I help businesses build professional, high-converting Shopify e-commerce stores from concept to launch.
With hands-on experience developing niche brands in tech, gaming accessories, skincare, beauty, and fitness, I specialize in creating structured, scalable online stores that are optimized for performance, trust, and long-term growth.
My expertise includes:
Full Shopify store setup & customization
Brand positioning & visual identity development
Product research & collection structuring
Conversion-focused product descriptions
Mobile-optimized UX/UI design
Email marketing automation (abandoned cart & welcome flows)
SEO foundation setup
Facebook & Instagram Pixel integration
Backend workflow & operational setup
I don’t just build stores — I build brands designed to convert visitors into customers.
If you’re looking for someone who understands both the technical and strategic side of e-commerce, I’m ready to help bring your vision to life.
French
Native or bilingual
Dutch
Conversational
Remote only
Primarily works remotely
Experience
- prism techE-Commerce Development & Brand Launch Case Study: Prism TechE-COMMERCEJanuary 2026 - Today (5 months)Dubaï, United Arab EmiratesI led the full development and launch of Prism Tech, a modern electronics and gaming accessories e-commerce brand. My role covered end-to-end Shopify store creation, from brand strategy and product research to website design, conversion optimization, and marketing setup.I conducted market research to position the brand competitively within the tech niche, targeting gamers, remote workers, and gadget buyers. I developed a clean, professional brand identity aligned with industry standards and designed a high-converting Shopify storefront optimized for both desktop and mobile users.Key responsibilities included:Full Shopify store setup (domain, payments, shipping, tax configuration)Custom theme design and UX optimizationProduct research and curated collection structuringConversion-focused product descriptionsTrust-building elements and CRO implementationEmail marketing automation (welcome & abandoned cart flows)Facebook & Instagram Pixel integrationBasic SEO optimization (meta tags, structured URLs, keywords)Backend operational workflow setupThe result was a fully optimized, scalable e-commerce store built for performance, customer trust, and long-term growth.This project demonstrates my ability to build professional, conversion-ready Shopify stores from concept to launch while combining branding, technical execution, and marketing strategy.
- LUMIVEA-Skin CareOnline StoreE-Commerce Brand Development – LumiVéa (Skincare Accessories)E-COMMERCENovember 2025 - Today (7 months)London Colney, United KingdomI led the development and branding of LumiVéa, a skincare accessories e-commerce store focused on beauty tools, facial devices, and self-care essentials. The goal was to build a clean, elegant, and trustworthy brand tailored to beauty-conscious consumers.I managed the project from concept to launch, ensuring strong brand positioning within the competitive skincare niche. The brand identity was designed to feel soft, premium, and modern, with a visually appealing layout that reflects the beauty industry’s standards.Key responsibilities included:Full Shopify store setup and configurationBrand identity development (tone, aesthetic direction, layout structure)Custom homepage design optimized for beauty audiencesProduct research and curated skincare accessory collectionsPersuasive, benefit-driven product descriptionsTrust-building elements (guarantees, FAQs, customer reassurance sections)Mobile-first design optimizationEmail marketing setup (welcome & abandoned cart flows)SEO optimization (keywords, meta descriptions, product structuring)AI chatbot welcome integration for improved customer interactionI focused heavily on user experience, ensuring smooth navigation, clean product presentation, and a frictionless checkout process. The store was structured to guide customers from discovery to purchase through a visually engaging and conversion-optimized layout.LumiVéa demonstrates my ability to build niche-focused, aesthetically refined Shopify stores that combine branding, customer psychology, and technical execution to create scalable beauty e-commerce businesses.
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Education
- Ecommerce strategy & planningNorthern Virginia Community College2024E-Commerce Strategy & Planning Certification Completed professional training in E-Commerce Strategy & Planning, covering market research, brand positioning, business model development, website optimization, digital marketing strategy, conversion rate optimization (CRO), analytics, and operational scalability. Developed practical skills in building, launching, and scaling high-converting e-commerce businesses using data-driven decision-making and customer-focused strategies.