About Joshua
Copywriter and data-driven SEO content specialist with a proven track record of creating high-ranking, engaging content that drives traffic, conversions, and brand awareness. 14+ years of experience crafting content that informs, inspires, and achieves measurable results. Skilled in keyword research, on-page optimization, and content analysis using industry-leading tools – including Ahrefs, Google Analytics, and SEMrush. Multilingual copywriter (English, French, Swahili) with a passion for expanding my clients' global reach.
At Booking.com, my role centers on boosting our brand's digital presence through meticulously crafted, SEO-optimized content that resonates with a global audience. My web content boosts website traffic and sustains visitors' engagement, demonstrating a clear understanding of analytics and market trends.
Multilingualism is a cornerstone of my work, allowing us to connect with diverse populations by translating content from English to French and Swahili, thus broadening our market reach. My commitment to delivering compelling narratives aligns with Booking.com's goal of creating memorable experiences for travelers worldwide.
French
Fluent
English
Native or bilingual
Can work on-site
Châtenay-Malabry (up to 50km)
Experience
- MindriftAI Tutor (Content)DIGITAL AND ITApril 2024 - Today (2 years and 2 months)New York, United StatesAnnotated audio data in English and French, improving AI systems’ ability to understand natural human speech in both languages.Completed 8,200+ tasks across a broad range of content projects supporting the development of state-of-the-art AI systems.Edited, graded, or generated examples of content writing styles, including SEO, articles, copywriting, and chatbot conversations.Evaluated audio, visual, and text-based content for clarity, accuracy, and alignment with research objectives.Used NLP labeling to complete 260+ annotation tasks on writing to teach AI to create more relevant and natural-sounding text.
- Booking.comCopywriterTRAVEL AND TOURISMJuly 2021 - Today (4 years and 11 months)Paris, FranceCreating standardised content for the Attractions product to increase bookingsAttracting target audiences using engaging SEO-optimised content that followsthe brand tone and voiceReviewing and editing website content to remove accuracy issuesProviding thousands of Booking.com employees around the globe withsimplified answers to their questions through regular updates to the PeopleDepartment's FAQ databaseTranslating content from English to French and Swahili
- Narconon Fresh Start ProgramSEO Content WriterHEALTH AND WELLNESSSeptember 2016 - June 2021 (4 years and 9 months)San Francisco, United StatesResearched topics on addiction, substance abuse and mental illnessCreated content for multiple addiction treatment websitesDeveloped content strategy to reach target clients and provide them with usable dataPerformed routine Search Engine Optimisation tasks for all websitesAnalysed and reported performance with tools like Hubspot, Google Analytics and Hootsuite
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Education
- Master's in Communications and Creative IndustriesSciences Po Paris2017
- Bachelor of Arts (B.A.)Maseno University2013Bachelor of Arts (Political Science with Information Technology)
Certifications
- Diploma in Information TechnologyJomo Kenyatta University of Agriculture and Technology2009