Freelancer profile translated to English.

Description

Senior consultant in marketing and communication, I support organizations of all sectors in their visibility, positioning, and development challenges.

I intervene from strategy definition to its implementation: marketing strategy, branding, communication, digital marketing, campaigns, and content creation.

Accustomed to working with both executive and operational teams, I combine strategic vision with a concrete approach to deliver effective solutions adapted to on-the-ground realities.

My background includes assignments in France, Europe, and the Middle East, with companies, institutions, and international organizations.

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Transition Technologies – GSI Transformation Numérique
Regional Marketing Manager –
September 2022 - Today (3 years and 9 months)
Paris, France
Development and implementation of marketing strategies for France and Benelux, supported by market analyses.

Planning and management of digital marketing campaigns: SEO, SEM, email marketing, and content marketing.

Supervision of CRM implementation and optimization.

Close collaboration with sales and pre-sales teams to align initiatives with business objectives; support in lead qualification, product demonstrations, and client negotiations to accelerate conversion.

Contribution to upselling and cross-selling strategies by identifying client opportunities.

Conducting lead generation campaigns based on data analysis and targeted segmentation.

Social media management and coordination of multi-channel marketing campaigns.

Organization and execution of events, webinars, and trade shows.

Monitoring and analysis of KPIs to optimize the performance of marketing actions and support decision-making.

Management of cross-functional projects with developers, graphic designers, and marketing assistants to ensure efficient and timely deliverables.
ESPA Laboratoires Pharmaceutiques
Marketing Manager –
January 2019 - August 2022 (3 years and 7 months)
Toulouse, France
Management of digital marketing, events, social media, and CRM.

Conducting analyses of client portfolios, sectors, and markets to guide marketing strategy.

Partnership with sales and business development teams to support client acquisition and expansion into target markets.

Customer relationship management and support for business development.

Expansion into four new international markets.

Supervision of obtaining ISO 9001 certification – Quality Management Systems.

Planning and execution of multi-channel marketing campaigns.

Introduction of Jira to manage new product development projects and optimize the product lifecycle and portfolio management.
Programme des Nations unies pour le Développement
Regional Program Officer – Management Unit of
May 2014 - August 2018 (4 years and 3 months)
Beirut, Lebanon
Coordination of roadmaps, budgets, and timelines for digital transformation and e-governance projects within Arab government ministries and local partners, particularly in the GCC region.

Support in the design and implementation of digital public services and platforms aimed at enhancing transparency, citizen participation, and administrative efficiency.

Liaison with ministerial focal points to ensure coordination among stakeholders.

Monitoring of key performance indicators (KPIs) and contribution to steering committee reports and risk assessments.

Participation in the development of training programs and the organization of regional workshops and events to build local capacity.

Contribution to the deployment of digital systems that have improved reporting efficiency and data transparency.