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Joseph M.JM

Joseph M.

Product Designer

€400/day
Lausanne, CH
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Joseph

Your product loses users before they understand its value? The problem often lies in the user journey, not the product.

I am an UX/UI product designer. I help startups and product teams design interfaces that create real attachment: emotional onboarding, user journey redesign, UX/UI webdesign.

What sets me apart is that I apply behavioral psychology to interface design. Each screen has a precise affective role, not just a function.
What I work on:

– UX/UI Audit (mobile app & website)
– Onboarding or user journey redesign
– Figma mockups (mobile & desktop)
– Design system & modern UI
– Product design strategy consulting
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Lausanne (up to 50km)

Experience

  • Pops
    Product Manager
    ENTERTAINMENT AND LEISURE
    December 2025 - June 2026 (6 months)
    Pops is a mobile app that allows you to create, remix, and share AI games with your friends in seconds without coding.

    **Mission**: reduce the friction between "having an idea" and "publishing a playable game", while making the first gameplay moment memorable enough to be spontaneously shared.



    **Interventions**:

    – UX audit of the creator journey and the first session
    – Redesign of the onboarding (emotional activation before the first action)
    – Figma mockups of the discovery feed and video sharing flow
    – UI recommendations for the mobile experience (iOS)
    Project Management Product Development Cognitive Psychology User Research Figma
  • Cray Cray
    Freelance Product Designer
    ENTERTAINMENT AND LEISURE
    March 2025 - November 2025 (8 months)
    Cray Cray wanted to re-enchant couples. But their onboarding started with an email. I redesigned the journey to create emotional attachment even before account creation and realign the promise with the reality of the first contact. (900k users)
    Onboarding Cognitive Psychology Wireframing Figma Product Management

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Skill set

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