Freelancer profile translated to English.
Back to original languageAbout Joseph
Your partner for strategic sales & brand building
What if marketing and sales were no longer opposites, but drivers of your sustainable growth?
I am a strategy consultant with a focus on sales-oriented brand management, active in the FMCG, lifestyle, gastronomy & beverage industries. My specialty: market-oriented concepts that combine creative brand communication with concrete sales success.
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In times of shrinking budgets and increasing pressure to perform, I combine analysis, intuition, and experience to create solutions that both resonate emotionally AND sell. I recognize market patterns, understand target groups in depth, and develop strategies that make an impact, on the shelf, at the POS, in the feed, or on stage.
Proven expertise from start-ups to global corporations
I have worked with strong brands and young players, including Mercedes-Benz, Henkell-Freixenet, Coca-Cola, Carlsberg Germany, Radeberger Gruppe, Bitburger Braugruppe, Weber Grill, Ron Barceló, PepsiCo, Planted, and many more.
Topics I have successfully managed:
• Go-to-market concepts & launch strategies
• Gastronomy and event activation
• Optimization of sales concepts
• CI/Image relaunch
• Target group emotionalization & touchpoint design
My philosophy:
Instead of reinventing the wheel, I optimize what's already there. Precise, measurable, creative. This creates clear sales added value and a stronger brand simultaneously, without wasted reach and beyond outdated funnel thinking.
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Holos Marketing SolutionsSales Marketing ConsultantJune 2020 - Today (6 years)Berlin, GermanyMy mission – turning ideas into successMy passion lies in helping people and companies transform their visions into successful business models. As a consultant, I support start-ups, established companies, and founders on their journey to strategically position their brands and establish them sustainably in the market.From international brands like Berliner Pilsner and Coca-Cola to sole proprietorships and emerging founders: my approach is individual, practice-oriented, and designed to achieve both short-term results and long-term success.My focus is not only on creative strategies but also on efficient and market-driven concepts that create emotional connections with brands and align with sales goals. This results in tailor-made solutions that make a difference.Let's take the next step in your success together.
- Culture BeatTour ManagerDecember 2003 - Today (22 years and 6 months)Berlin, GermanyMy role at Culture BeatI have been part of the internationally successful music project Culture Beat since 2003. What began as a dancer evolved over the years into a versatile and responsible position. Today, I am not only responsible for booking and coordinating performances but also handle tour management to ensure smooth operations for our international shows.Occasionally, I also perform on stage myself – a connection to my roots that helps me understand the artists' perspective within the project and fulfill my organizational tasks with passion and experience.My aim is to continue representing the Culture Beat brand with high professionalism and creativity – on and off stage.
- Radeberger Gruppe KGArea Manager GastronomyApril 2024 - October 2024 (6 months)Berlin, GermanyRepresenting the market leader successfullyIn my role as Area Manager for Gastronomy in Berlin, my focus was on securing and expanding market leadership in one of Germany's most dynamic regions. Through strategic action and creative solutions, I achieved measurable success:Key tasks and achievements:• Maintaining and expanding market leadership: Ensuring a dominant market position through targeted customer loyalty and acquisition measures.• New customer acquisition: Gaining 250 hl within just four months through targeted acquisition strategies and persuasive sales approaches.• Creative sales strategies: Developing and implementing innovative solutions that increased both revenue and efficiency.• Partnership-based collaboration: Planning and executing sales promotions in cooperation with PepsiCo Germany (UEFA Champions League Special) to further strengthen brand presence.• Optimization of sales structure: Converting 500 hl of indirect business to direct business (tank beer), increasing ROI from 12% to approximately 55%.• Results in a challenging market: Positive contribution to results within the sales division despite a generally declining market environment.This position gave me the opportunity to fully leverage my strengths in sales, strategy, and collaboration with partners to achieve sustainable success even in difficult market conditions.
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Education
- Bachelor Professional for MarketingIHK Nürnberg Mittelfranken2021Ein Bachelor Professional in Marketing (ehemals “Geprüfter Fachwirt für Marketing”) ist eine praxisorientierte, berufliche Weiterbildung auf Bachelor-Niveau. Der Fokus liegt auf der Vermittlung von umfassenden Kompetenzen in den Bereichen Marketing, Vertrieb und Unternehmenskommunikation. Der Abschluss qualifiziert für Führungsaufgaben im Marketing und Vertrieb sowie für die strategische Markenführung. Typische Inhalte und Module: 1. Marketingmanagement • Entwicklung von Marketingstrategien • Marktanalyse und Marktforschung • Zielgruppen- und Wettbewerbsanalysen • Positionierung von Marken und Produkten • Planung und Umsetzung von Marketingmaßnahmen 2. Kommunikationsmanagement • Entwicklung integrierter Kommunikationsstrategien • Einsatz von On- und Offline-Marketingkanälen • Werbung, PR und Social Media Management • Erstellung von Mediaplänen und Content-Strategien 3. Vertrieb und Sales • Verkaufsförderung und Vertriebsstrategien • Kundenbindung und -management • Preisstrategien und Verhandlungsführung • Key Account Management • Entwicklung von Vertriebskonzepten 4. Produkt- und Markenmanagement • Einführung und Pflege von Produkten und Dienstleistungen • Markenaufbau und -positionierung • Lebenszyklusmanagement für Produkte • Emotionalisierung und Storytelling für Marken 5. Controlling und Budgetmanagement • Budgetplanung und -kontrolle • ROI-Analysen und Erfolgsbewertung von Marketingmaßnahmen • KPI-Entwicklung und Performance-Management 6. Projektmanagement • Planung und Steuerung von Marketing- und Vertriebsprojekten • Teamführung und Ressourcenmanagement • Umgang mit Agenturen und Dienstleistern 7. Rechtliche Grundlagen im Marketing • Datenschutz im Marketing (DSGVO) • Wettbewerbsrecht und Markenrecht • Vertragsgestaltung im Marketing und Vertrieb 8. Digitale Transformation im Marketing • Einsatz moderner Tools und Technologien • Suchmaschinenmarketing (SEO/SEA) • E-Commerce- und Online-Marketing-Strategien • Nutzung von KI und Automatisierung im Marketing Abschluss und Perspektiven Der Abschluss wird von den Industrie- und Handelskammern (IHK) vergeben und entspricht einem Bachelor-Abschluss nach dem Deutschen Qualifikationsrahmen (DQR, Stufe 6). Er bietet Zugang zu weiterführenden Qualifikationen wie einem Master Professional (ehemals “Betriebswirt IHK”) oder einem Hochschulstudium. Absolvent:innen sind qualifiziert für Führungspositionen in Marketing und Vertrieb, z. B. als Marketingmanager, Brand Manager oder Vertriebsleiter.