Freelancer profile translated to English.
Back to original languageAbout Jean-Philippe
Today self-employed, I offer my unique expertise in social media and photography to potential clients to bring their most ambitious projects to life. My goal is to put my ideas and intuition at the service of those who want to shape the reality around us, by creating value and disseminating it in the world.
Passionate about digital and fashion, I have over 8 years of experience in social media, influencer marketing, and content strategy for prestigious fashion and beauty brands. As a street style photographer, I have collaborated with international magazines such as GQ Spain, British GQ, and Mr. Porter.
Before that, I spent 8 years working in digital marketing for fashion publications like Marie Claire, Elle, and Lui. Currently, I am on a mission for the house of KARL LAGERFELD.
Let's network!
Jean-Philippe Joseph
📩 :
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- KARL LAGERFELDTeam Lead Social MediaFASHION AND COSMETICSJuly 2023 - Today (2 years and 11 months)Paris, FranceManagement:- Management of the KARL LAGERFELD social media team.Social Media:- Creation of social media strategies for Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube.- Development of tailor-made organic strategies for brand campaigns, collaborations, and events.- Creative contribution to 360° brand content and activation development.- Development of a social media strategy for KL Jeans, KARL LAGERFELD's Gen-Z brand.- Internal spokesperson on all social media matters.- Design of monthly and annual editorial calendars with the team.- Collaboration with Paid Media and CRM to align the content roadmap.- Development of social media and content strategies for CEO Pier Paolo Righi.- Transformation of data into concrete actions to increase the relevance and effectiveness of strategies.- Measurement of the impact and performance of social media activities, adjustment for optimization.Brand Content:- Identification of content opportunities, including main campaigns (Fall-Winter & Spring-Summer), as well as mid-season and 100% digital campaigns.- Management of content creation, from conceptualization to deployment.- Selection and contact of photographers and videographers for events + coordination and validation of content.- Supervision and management of briefs for the creative department.- Close collaboration with internal teams to maximize the production and use of KARL LAGERFELD content.Influence:- Coordination of influencer agency relations.- Development and implementation of the influencer marketing strategy for specific campaigns and events.- Monitoring of influencers to ensure understanding of objectives and adherence to set timelines and budgets.- Supervision and validation of influencer content.
- Estée Lauder Companies - KILIAN PARISSocial Media ConsultantLUXURY GOODSJanuary 2020 - August 2023 (3 years and 8 months)Paris, FranceSocial Media: Facebook, Instagram, LinkedIn, Pinterest, YouTube & TikTok // 250K => 1M followers (+300% in 3 years).Campaigns for perfume launches:- Implementation of social media communication for all 360° global perfume launch campaigns.Launch and management of KILIAN PARIS's TikTok:- Development and implementation of an exclusive content strategy for the launch of the brand's TikTok account.- Creation of TikTok content adapted to the platform's codes and the brand's specific DNA.- Achievement of one of the Estée Lauder Group's most successful launches on TikTok with over 350K followers gained in one year.Communication strategies during COVID:- Development of new communication methods to maintain community interaction during the pandemic.- Organization of Instagram lives and exclusive content concepts to strengthen engagement and increase brand awareness.Event & Influence:- Creation and management of content for brand events (approximately 50 events over 3 years).- Social media coverage of key moments such as the Cannes Film Festival and Fashion Week.- Management of content and interactions with influencers to maximize impact and engagement.Copywriting:- Implementation of a new editorial strategy for all social networks, adapted to the specificities of each platform.- Writing of captions in French and English.Community Management:- Regular publication of engaging and relevant content.- Daily responses to private messages, comments, likes, and moderation of interactions to ensure a positive user experience.- Collection and highlighting of user-generated content (UGC).Internal collaboration:- Provision of content to foreign subsidiaries to ensure consistent and harmonized communication globally.
- Estee Lauder Companies - DARPHINSocial Media ConsultantFASHION AND COSMETICSJanuary 2019 - January 2021 (2 years)Paris, FranceSocial Media: Facebook and Instagram (+200K => 300K followers).Copywriting:- Implementation of a new editorial strategy for Instagram and Facebook.- Writing of captions in French and English, adapted to each publication.Daily Community Management:- Responses to private messages, comments, likes, and posts, ensuring constant interaction and effective moderation.- Collection of User-Generated Content (UGC) to strengthen the internal image bank.- Creation and proposal of content for Instagram Stories.Brand Content Development:- Implementation of 100% social content, specially designed to create engagement and stand out in the skincare world.- Development of new communication methods during COVID, such as Instagram lives and contests with the community, to maintain and strengthen interaction despite the challenges of the pandemic.Internal collaboration:- Provision of content to foreign subsidiaries to ensure consistent and harmonized communication globally.
Reviews
Manon
Organic Cocoon
Reviewed on 1/14/2019
I highly recommend!!!
Y
Yann
BODYCROSS
Reviewed on 12/3/2018
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Education
- Master of International Marketing & Business DevelopmentSkema Business School, Paris, France2013
- Bachelor of International ManagementAnglia Ruskin University, Cambridge, United Kingdom2010