Freelancer profile translated to English.
Back to original languageAbout Josephine
With over 5 years of experience in Growth Marketing and then Product Marketing, I have acquired combined expertise in these two fields.
🎯 My goal is to help companies and freelancers succeed in launching their digital products. I collaborate closely with my clients to define a clear positioning adapted to their products, whether they are online courses or similar services. I am actively involved in the complete launch strategy, working if necessary with partner experts: marketers, sales, tech, ops to ensure product success.
🌞 My passion for intuition is at the heart of my approach, aiming to enable my clients to align their business with their deep values, optimize their strategy and organization to achieve concrete objectives, while remaining authentic and high-performing through a personalized approach.
💬 Passionate about the Tech, education, and well-being sectors, I am delighted to work with companies in these areas to help them position and launch their products on the market. Do not hesitate to contact me on Malt or LinkedIn for any project requests.
French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic
Can work on-site
Paris (up to 20km), Annecy (up to 20km), Lyon (up to 20km)
Experience
- FreelanceProduct Marketing & Growth Marketing ConsultantMarch 2024 - Today (2 years and 3 months)France1️⃣ Strategic Consulting in Product Marketing and Growth MarketingI carry out consulting missions including:• Product Marketing: market research, positioning and offer launches,• Growth Marketing: audit and strategic recommendations, creation of sales funnels and operational management with internal teams or external service providers (freelancers, agencies, etc.).Clients: Social Declik, Hridaya Yoga, etc.2️⃣ Marketing Coaching for Marketing Managers and Founders• Strategically position new products: value proposition, differentiations, pricing• Build sales funnels to generate leads, convert, and retain customers,• Deepen specific topics: launch an effective newsletter, write SEO-friendly content, etc.Clients: AI trainers, No-code freelancers, dietitians, therapists, mindset and holistic coaches, construction companies3️⃣ Mix of Consulting & Coaching for StartupsA hybrid support combining:• Personalized strategic recommendations,• Regular follow-up to assist with implementation and address daily operational challenges.
- Wild Code SchoolProduct Marketing ManagerEDUCATION AND E-LEARNINGNovember 2022 - January 2024 (1 year and 2 months)🚀 Launch of a new skill-building training offer in 2023:• Acquisition of 60 students;• Generation of €100,000 in revenue;• Achievement of an NPS score of +50.🎯 Definition of the product positioning for this new program to effectively meet market demands:• Unique value proposition: target audience, product features, educational support;• Business plan: revenue, launch and long-term product maintenance costs.💎 Management of the product team, composed of a Product Manager and a Product Designer, to design the learning platform and offer an optimal user experience to students in collaboration with the Tech team:• Team recruitment in November 2022;• MVP launch in March 2023;• First paid cohort launch in June 2023.📣 Responsible for the Go-To-Market strategy to launch the first "Power BI" program on the market, available in France and soon in Germany:• Launch plan: pricing, certification, and communication plans;• Design of key messages for marketing materials and student communications;• Support for the sales team: briefing, training, and assistance in selling the product.🎓 Definition of the training program strategy for Wild Code School, across the 4 Tech domains - Web Development, Data & AI, Infra & Cybersecurity, UX Design:• Market analysis: customer needs, market trends, and competitive benchmarking;• Creation of "Career Paths" in collaboration with pedagogical teams, including a 5-month beginner bootcamp and a 1-year apprenticeship specialization;• Coordination of marketing materials production, sales presentations, and internal training.
- Wild Code SchoolMarketing & Branding DirectorEDUCATION AND E-LEARNINGSeptember 2021 - November 2022 (1 year and 2 months)🤝 Manage the Branding & Marketing team (5 people)• Prepare detailed reports on marketing performance: from website traffic to applications, and present them to the CEO and CRO;• Close collaboration with the sales team to achieve growth and set sales targets, ensuring qualified lead generation to maximize contract signings;• Coordination with local teams and agencies to implement marketing initiatives in Germany, Belgium, Spain, and Portugal.✍️ Global website SEO optimization project• Manage website optimization (SEO) to boost our Google ranking: audit, action plan development, and implementation in 5 countries;• Achieve top 3 ranking for key transactional keywords;• Develop a consistent and long-term blog strategy.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Specialized Master in Marketing Strategies in the Digital Age (SMED)Audencia Business School2019• Blog personnel Wordpress "Next Step Advice" pour accompagner les étudiants dans leur recherche de stage • Projet entrepreneurial "AlliNeed" pour accompagner les écoles de commerce et ingénieurs dans leur transformation digitale • Learning Expedition (LEX) à Dublin pendant 1 semaine pour découvrir les entreprises Tech implantées sur place et échanger avec leurs collaborateurs
- Master in ManagementAudencia Business School2019• Présidente de l'Association du Bureau des arts, composée de 30 personnes • Participation à la mise en place de projets culturels et artistiques pour l'école et la ville de Nantes • Facilitatrice de conférences avec des intervenants tels que Kenzo ou HEC Paris