Freelancer profile translated to English.

Description

Hello everyone,

With over 8 years of experience in digital marketing, I support you in the growth of your projects:

✅ Drive-to-Store & E-commerce: creation of omnichannel campaigns to generate traffic in store and boost your online sales.

✅ User Acquisition (UA): management of ROI-focused campaigns on Google Ads, Facebook Ads, TikTok, Snapchat, Apple Search Ads, Ironsource/UnityAds, Applovin, and more.

✅ Advertising monetization: optimization on Admob, LevelPlay, Mopub, Max, with traditional, hybrid or bidding waterfall strategies.

✅ Product: management of application portfolios (Gaming, Consumer), roadmap planning, UX/UI reviews, A/B tests and detailed analyses to ensure an optimal user experience.

📈 Whether you are an application creator, e-merchant or marketing manager, I use my expertise to achieve your growth and profitability objectives.

👉 Contact me to discuss your project and boost your digital performance!

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Montpellier (up to 20km), Paris (up to 10km)

CrazyLabs
Product Manager - Ad Monetization
VIDEO GAMES AND ANIMATION
November 2021 - November 2024 (3 years)
Montpellier, France
Management of player acquisition, monetization and product on +15 games (Hybrid Casual)
Voodoo
User Acquisition & Monetisation specialist
VIDEO GAMES AND ANIMATION
January 2018 - August 2020 (2 years and 7 months)
Paris, France
Acquisition of new users via various acquisition levers such as Adwords, Facebook, Snapchat, Apple, Ironsource, Applovin, Tapjoy, and Unityads,
Project management around the SDK implemented in the games, allowing the monetization of these,
Monetization of games via mediation platforms and networks (Mopub, Facebook audience network, Admob, Ironsource, Maxad ..)
Tabmo
Platform Account Manager
PRESS AND MEDIA
August 2016 - January 2018 (1 year and 5 months)
Paris, France
Platform account manager of the Hawk platform specialized in selling advertising space programmatically to agencies (Havas, OMD, Pubicis, GroupeM, Dentsu)