About Josephine
French
Native or bilingual
English
Fluent
Experience
- Premier SensFounder & DirectorCONSULTING AND AUDITSApril 2026 - Today (2 months)Paris, FranceBrand Strategy and Marketing Structuring Firm• Supporting executives in brand positioning and architecture.• Outsourced marketing direction and editorial consistency, from messaging to materials.• Strategic framing before execution: diagnosis, brand platform, roadmap.
- Verdia (ex-Crust Connect)FreelancerENERGY AND UTILITIESJuly 2025 - April 2026 (9 months)Paris, France• Complete repositioning and rebranding of Crust Connect to Verdia: name, identity, messaging.• Digital overhaul: website (UX, copywriting, art direction, Lovable integration), hero video, animated intro page.• B2B sales structuring: Pipedrive CRM, outbound sequences (Apollo, Instantly), automations, anti-duplicate rules.• LinkedIn Strategy: company page, Sales Navigator, paid ads, editorial plan, and approval workflow.• Production: sales processes, team training, ramp-up schedule.
- Groupe Hélène DarrozeSales and Marketing ManagerRESTAURANTS AND FOOD SERVICEJanuary 2023 - January 2026 (3 years)Paris, France• Directed the marketing and sales strategy for the three Parisian establishments.• Managed a team of three: Reservations & Groups, Community Manager, Operational Marketing.• B2B business development: direct outreach, lunches and meetings, referrers, private events.• Branding and differentiated positioning for each establishment, consistent with the Hélène Darroze universe.• Managed paid acquisition (Google Ads, Meta Ads), SEO, and B2B CRM; art direction for creative vendors.• Oversaw budgets and revenue forecasts.
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Education
- Degree in Fashion Designer, Design & Derivative ProductsOlivier Gerval Fashion + Design Institute2015Licence Concepteur Mode, Design & Produits
- Scientific Baccalaureate2012Baccalauréat Scientifique