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Josephine OuzeauJO

Josephine Ouzeau

Marketing & Brand Strategy Direction

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Josephine

Hello,

Ten years in marketing and brand strategy within the Hélène Darroze group in Paris (Marsan, Joia, Maison Michodière). Today, I am self-employed.

I work with executives and founders who have a clear vision but whose brand is not yet aligned — either because the company has grown faster than its structure, or because a launch or repositioning requires solid foundations before execution.

My profile combines two things that don't always go together: strategy and execution. There's no need to separate the consultant who thinks from the agency that produces — I do both.

My packages (starting prices, custom quotes after discussion):

— Brand Sprint — positioning, territory, identity basics — from €2,500

— Marketing & Brand Audit — short diagnosis, priorities — from €1,200

— Visual Identity & Materials — from €900

— Website — messaging, art direction, integration — from €2,500

— Outsourced Marketing Direction — management, arbitration, consistency — from €6,000 (3 months)

— B2B Outbound Acquisition — CRM, outbound, automation — from €2,500

Available for defined missions (audit, redesign, launch) or ongoing marketing direction.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Premier Sens
    Founder & Director
    CONSULTING AND AUDITS
    April 2026 - Today (2 months)
    Paris, France
    Brand Strategy and Marketing Structuring Firm
    • Supporting executives in brand positioning and architecture.
    • Outsourced marketing direction and editorial consistency, from messaging to materials.
    • Strategic framing before execution: diagnosis, brand platform, roadmap.
    Brand Platform Brand Strategy & Positioning Marketing Strategy Art Direction Storytelling
  • Verdia (ex-Crust Connect)
    Freelancer
    ENERGY AND UTILITIES
    July 2025 - April 2026 (9 months)
    Paris, France
    • Complete repositioning and rebranding of Crust Connect to Verdia: name, identity, messaging.
    • Digital overhaul: website (UX, copywriting, art direction, Lovable integration), hero video, animated intro page.
    • B2B sales structuring: Pipedrive CRM, outbound sequences (Apollo, Instantly), automations, anti-duplicate rules.
    • LinkedIn Strategy: company page, Sales Navigator, paid ads, editorial plan, and approval workflow.
    • Production: sales processes, team training, ramp-up schedule.
    Marketing Strategy Branding CRM Acquisition Strategy Website Creation
  • Groupe Hélène Darroze
    Sales and Marketing Manager
    RESTAURANTS AND FOOD SERVICE
    January 2023 - January 2026 (3 years)
    Paris, France
    • Directed the marketing and sales strategy for the three Parisian establishments.
    • Managed a team of three: Reservations & Groups, Community Manager, Operational Marketing.
    • B2B business development: direct outreach, lunches and meetings, referrers, private events.
    • Branding and differentiated positioning for each establishment, consistent with the Hélène Darroze universe.
    • Managed paid acquisition (Google Ads, Meta Ads), SEO, and B2B CRM; art direction for creative vendors.
    • Oversaw budgets and revenue forecasts.
    Marketing Direction Team Management Business Development Event Management Communication Strategy

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Education

  • Degree in Fashion Designer, Design & Derivative Products
    Olivier Gerval Fashion + Design Institute
    2015
    Licence Concepteur Mode, Design & Produits
  • Scientific Baccalaureate
    2012
    Baccalauréat Scientifique

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