Freelancer profile translated to English.
Back to original languageAbout Joséphine
Currently on a freelance mission within the Veolia Water Technologies teams and holding a master's degree from GEM, I am convinced that digital products must be at the heart of organizations because they simplify daily life and have become essential tools in a constantly changing world. Creative and enthusiastic, I aspire to work on digital projects with a strong impact, within companies driven by innovation. A good communicator, I know how to collaborate with developers and designers, and my passion for UX Design leads me to continuously seek to improve the user experience. Involved, committed, and a driving force, I am a problem solver and always keep the project's objective in mind, with a strong taste for challenges.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Paris 15e Arrondissement (up to 50km)
Experience
- Joséphine MAHIEUFreelance - ContentsquareJanuary 2023 - Today (3 years and 6 months)Paris, France2023 - 2025 /Contentsquare analyses and strategic recommendations.
- Audit the company's digital tools (website and mobile) and provide strategic recommendations in terms of content writing and ergonomics on their B2B and B2C site with a UX/UI perspective.
- Create the associated action plan to increase performance and mock up the target vision.
- Bavella ConseilFreelance Digital ConsultantApril 2021 - Today (5 years and 4 months)Ville de Paris, Île-de-France, FranceVeolia Water Technologies (VWT), a subsidiary of the Veolia group, is the water treatment specialist.Advice on marketing strategy (Inbound marketing) during the website redesign- Improvement of Brand content- Benchmark and interviews with sales teams worldwide- Reflection on the Marketing Funnel and customer journey- SEO training for international teams- Lead nurturingSEO strategy for all pages of the corporate site- On-page SEO and Off-page SEO- Tools used: Google AdsKPI Analysis- Monthly reports- Customer journey definition- Tools used: Google Analytics, Google DATA STUDIOCustomer Journey & Wireframes - UX Design- Personas- Monitoring user behavior on the website- Tools used: Adobe XDWebmaster - Drupal- Website updates- Creation of new pages - Drupal
- CANAL+ GroupProduct Manager AssistantSeptember 2019 - September 2020 (1 year)Issy Les MoulineauxProduct Marketing / Communication: - Participation in the development of the myCANAL product marketing discourse - Enrichment of communication kits around the product and its evolutions (book, landing page...) - Coordination of marketing operations to promote the service to subscribers and the general public with the various Distribution entities (Marketing, Sales, Customer Service, and with partners) - Monitoring of visual and video creations with the graphic studio and artistic direction (brief writing, production monitoring...) - Management of Apple Search Ads CampaignsProduct Marketing / Product Development:- Market and competitor watch: innovations, communication...- Reflection on web and app product enhancements- Monitoring of myCANAL functional evolutions in coordination with Product OwnersTools used: Jira, Apple Search Ad, Apple Connect, Google Play Console
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Education
- Manager of Information Systems and Digital (Professional Title Level 1)Grenoble Ecole de Management2020Compétences développées : • Double compétence en management entre domaines du SI et du e-business • Concevoir une stratégie digitale en adéquation avec la stratégie d’entreprise • Compréhension des enjeux liés aux nouvelles technologies de l’information • Piloter les ressources matérielles, humaines et financières d’un projet • Assurer le lien et le dialogue entre la DSI et les autres directions de l’entreprise (marketing, finance, RH…) Cours suivis : • Accompagnement des entreprises dans leur transformation digitale • Gestion de Projet • SI et DSI • Comptabilité et contrôle de gestion • Sociologie du changement M1 : 1er semestre à GEM / 2ème semestre à HEC Montréal. M2 : Alternance chez Canal +
- Postgraduate exchange student for the winter semester (January-April 2019)HEC Montréal2019Enrolled in BBA courses : • Business management and Business intelligence • ERP applied to operations management (support: SAP) • Preparation for SAP certification • Business Analysis and Solution Design T.I. • Database management / SQL • Enterprise Resource Planning (ERP) Applied to Operations Management