About Joséphine
French
Native or bilingual
English
Fluent
Experience
- Raw Rodeo StudioFounder & Art Director - Photographer · Videographer · Editor · Community Manager · StorytellerJanuary 2023 - Today (3 years and 7 months)Raw Rodeo Studio is my freelance creative studio: a space where artistic direction, visual production, and digital strategy converge to create content with soul. I work alone or coordinate with teams depending on the project's scope.What I do in practice: photography, video, editing, community management, and visual storytelling for brands, venues, and personalities who want more human, more embodied, more distinct communication.From brief to final delivery: artistic direction, shooting, post-production, editorial planning, copywriting – I can handle the entire creative chain.My preferred universes: hospitality in all its forms: hotels, restaurants, cafes, spas, wellness, but also surfing and coastal lifestyle, weddings and grand emotions, portraits and personal branding for entrepreneurs and executives, corporate and institutional photography, family and life moments.Seemingly different universes, but connected by the same thread: light, emotion, and authenticity.On the video side: institutional films, Instagram Reels, TikTok content, aftermovies, interviews, advertising videos, cinematic editing. Each format designed for the platform, each edit designed for emotion. Careful color grading, sound design, rhythm – nothing is left to chance.On the photo side: reportage, portrait, food, interior design, lifestyle, events, weddings, personal branding. A cinematic approach, carefully crafted lighting, a recognizable aesthetic, analog at heart, digital in execution.Based all over France and available internationally. Multiple simultaneous contracts, loyal clients who return. I build lasting collaborations with clients seeking a unique perspective, not an interchangeable provider.
- Joséphine JouvenezUGC Content Creator — FreelanceSOCIAL NETWORKSFebruary 2025 - Today (1 year and 6 months)Alongside my photo and video work, I've ventured into UGC content creation. A natural evolution: after years of filming and photographing for others, I wanted to embody the products and universes I champion myself, to offer my clients a different type of content, more human, more authentic, closer to reality.UGC today is what brands are looking for to break the mold of overly polished, overly smooth, overly produced content. Embodied videos, shot with a natural and sincere eye, that speak directly to a community. This is exactly what I offer: my eye as a photographer and videographer serving a spontaneous and engaging format.I work for beauty brands, mobile apps, food supplements, lifestyle products, fashion brands, accessories, online services, and many other universes. Each collaboration results in videos designed to convert: catchy hook, product storytelling, natural staging, format adapted for TikTok, Instagram Reels, or YouTube Shorts.A rapidly growing area, complementing my overall offering and allowing my clients to have both high-end visual production and embodied content, ready to perform on social media.
- MAJOPhotographer, Videographer & Artistic DirectorTRAVEL AND TOURISMJanuary 2025 - April 2025 (3 months)Denpasar, IndonesiaComplete management of the digital content strategy for a hospitality group in Bali, a universe in itself comprising cafes, restaurants, villas, spas, catamarans, and bespoke vacation experiences.Five establishments with distinct identities: two spas (You Spa Gili T and Bali), two catamarans (Utopia), a boutique hotel (Majo Privé Villas), and a restaurant (Kabane).For each venue, a 360° mission: artistic direction, photo and video production, graphic charter design, industry monitoring, creation and planning of publications. The challenge was twofold: give each establishment a strong and coherent visual identity, while maintaining overall unity within the group. Not just producing content: thinking, designing, and embodying a different universe for each experience, each clientele, each moment of life.Photo and video shooting across all locations. Artistic direction tailored to each context: natural light, staging, choice of angles, directing models. Video editing, cinematic color grading, editorial planning, and online publication. Each piece of content designed to tell an emotion, an experience, a lifestyle, not just illustrate a place.Coordination with a multidisciplinary team: graphic design, sales, marketing, interns. Learning to converge all these areas towards the same creative objective, in a demanding environment with different deadlines, different cultures, and different work rhythms. A lesson in creative management as much as visual production, which confirmed my ability to lead complex, multi-venue, and multi-format projects from A to Z.A foundational experience in my career: Bali, hospitality, and visual creation as the common thread throughout.
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Education
- Master's Degree in AdvertisingÉcole Supérieure des Arts Saint-Luc | Tournai, Belgium2021Bachelor 3 ans + Master 2 ans : 5 ans de formation supérieure Cinq ans aux Beaux-Arts en option Publicité : trois ans de bachelor et deux ans de master. Une formation supérieure exigeante, portée par des professeurs issus du monde professionnel, dans un open space pensé comme une agence créative. Pas une école théorique, un terrain d'entraînement permanent où chaque projet était traité comme un vrai brief client. Au programme : publicité, graphisme, couleur, modèle vivant, retouche photo, cinéma, montage vidéo, arts graphiques, 3D et bien d'autres disciplines croisées. Des cours pensés pour former des créatifs complets, capables de penser un projet dans sa globalité, du concept à l'exécution. Le coeur de la formation : des concours, des jurys, des campagnes publicitaires construites de fond en comble. On nous donnait un nom de marque, parfois fictif, parfois réel, et on devait tout créer : logo, baseline, charte graphique, packaging, branding, marketing, annonce presse, affichage, stratégie digitale. Faire naître un univers de zéro, le faire vivre, le défendre devant un jury. Encore et encore. Cette répétition de l'exercice m'a appris à penser vite, à justifier mes choix créatifs et à ne jamais dissocier l'esthétique de l'efficacité. Ce que ces cinq ans m'ont donné, c'est quelque chose de rare dans le monde de la photo et de la vidéo : comprendre ce qui vend. Savoir lire une image non seulement avec un oeil artistique, mais avec un oeil marketing. Quand je photographie un hôtel, un plat, un dirigeant, je ne pense pas seulement à la lumière et à la composition, je pense à ce que l'image doit déclencher chez celui qui la regarde. L'envie. Le désir. La confiance. Ce mélange entre photographie et culture publicitaire est aujourd'hui l'un de mes atouts les plus différenciants sur le marché.
- Advanced Level (Intensive English Courses)Eckerd College | Saint Petersburg, Florida, USA2016Programme ESF — 6 mois Six mois d'immersion totale aux États-Unis, à Saint Petersburg en Floride. Cours intensifs d'anglais à Eckerd College, une expérience autant linguistique qu'humaine. Apprendre une langue dans son contexte naturel, vivre au quotidien dans une culture différente, s'adapter, communiquer, créer des liens. Une parenthèse formatrice qui m'a donné l'aisance et la confiance nécessaires pour travailler aujourd'hui en anglais avec des clients internationaux, que ce soit à Bali, en Europe ou ailleurs.