Joséphine Guarneri

I work in product content and e-commerce content, specializing in sports, outdoor, and equipment. Specifically, I help brands produce clearer, more useful, and better-structured content: product sheets, editorial content, newsletters, visual databases, short video formats. My goal is always the same: to make information more readable, more credible, and more actionable – for teams and users alike. I am involved in writing, optimizing existing content, editorial harmonization, and structuring media libraries and DAMs. I am also accustomed to reviewing and adjusting messages related to responsible commitments (green claims) to maintain accurate and consistent wording. In terms of formats, I can prepare and structure video content (dailies) and edit short formats like Reels/TikTok when the brief is defined. I am comfortable in product and technical environments, and my personal practice of sports and outdoor activities helps me understand real-world usage – not just marketing discourse. I can work in direct production, as team support, or to bring order and consistency to existing content.