About Joséphine
French
Native or bilingual
English
Fluent
Experience
- AXA, JAMESPOT, WORKLIFE, SFIL, SYXPERIANE, SIMAGO, YOPLAIT, ORNIKAR.Copywriter / PhotographerSOCIAL NETWORKSJune 2024 - Today (2 years)Paris, France- Founder of an independent photo studio: definition of visual identity, operational management, shooting, and post-production.- Editorial and creative conception: development of creative concepts designed to maximize impact on social media.- Multilingual copywriting (FR/EN): impactful captions, engaging video scripts, differentiating storytelling for short and long formats.- Brand storytelling: articulating brand DNA to give coherence, personality, and engagement to their digital communications.- Strategic support: recommendations on tone, formats, and editorial line based on objectives (image, awareness, engagement).- Production & coordination: monitoring of shoots and editorial productions to ensure a result faithful to the initial concept.- Client relations and strategic consulting: support, loyalty, and personalized recommendations.
- Elephant ProductionAccount ManagerLUXURY GOODSSeptember 2023 - June 2024 (9 months)Paris, France- Conception and orchestration of 360° campaigns: creation of multi-platform content for luxury & lifestyle brands, from creative concept to international distribution.- Editorial strategy and creative direction: definition of tone, formats, and messages for activations consistent with brand DNA and ambitions.- Global project management: coordination of creative, editorial, and production teams, with a focus on quality and deadlines.- Client relations & strategic recommendations aligning storytelling, image, and marketing objectives.- Ensuring the quality and consistency of deliverables across all channels.
- StoryJungleCopywriter / Social MediaSOCIAL NETWORKSSeptember 2020 - September 2023 (3 years)Paris, France- Development of high-value content strategies (video, editorial, social media).- Creative project management: shootings, logistics, budget management, and talent coordination.- Deployment of B2B digital marketing campaigns: newsletters, landing pages, SEO optimization.- Performance analysis, reporting, and recommendations to optimize visibility & engagement.- Competitive intelligence and market trend analysis to foster editorial innovation.
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Education
- Master 1 & 2Institut français de la presse (IFP)2020Master 1 & 2
- Double BachelorUniversité de Montréal2017Doucle bachelor