Freelancer profile translated to English.
Back to original languageAbout Joséphine
My job: to ensure that what a brand truly is, what it says, and what it shows stop contradicting each other.
I work on editorial direction, brand content, brand image, and storytelling.
I often intervene where the actual level of a team, a product, or a founder still exceeds the perception of it, when there's a need to restore coherence between strategy, content, communication, and the overall brand aesthetic.
Concretely, I can be involved in:
— Editorial direction,
— Brand campaigns and content,
— Executive communications,
— Storytelling,
— Project coordination,
— Art and photographic direction,
— Or the overall coherence of content and image.
I come from agencies, production, and freelance work. I have supported L’Oréal Luxe, AXA, Yoplait, Disney+, La French Tech/Business France, and Ornikar on topics combining image, content, storytelling, and communication.
What sets me apart: I don't think of text, image, and content in silos. I treat them as a single system.
This allows brands to be more readable, more coherent, and more desirable, both for their customers and for those who join them.
My core subject always remains the same: building brands that people want to join, not just look at.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km), Aix-en-Provence (up to 10km), Marseille (up to 10km)
Experience
- Joséphine (Indépendante)Head of External BrandCONSULTING AND AUDITSJuly 2024 - Today (1 year and 11 months)Paris, FranceExternal brand direction for founders and executives whose actual level exceeds the perception of them.My intervention begins before writing: first understanding what is true, what is distinctive, what creates real value, before building how to tell it.Scope: perception and positioning audit, narrative strategy, editorial direction, concept and copywriting, ghostwriting, art and photographic direction.Clients: AXA · Yoplait · Ornikar · Jamespot · Sfil · Simago
- Elephant at WorkAccount DirectorLUXURY GOODSSeptember 2023 - June 2024 (9 months)Paris, FranceDirection of content and storytelling projects for luxury brands demanding accuracy in tone, consistency in image, and precision in positioning.This is where I understood that perception must be managed upstream, not by catching up to what has already leaked.Scope: editorial direction, brand content, strategic support, creative team coordination, luxury client relations.Clients: L'Oréal (Luxe, Group, Diversity & Inclusion, R&I) · Interparfums
- Story JungleProject Manager / Content StrategistCONSULTING AND AUDITSSeptember 2021 - September 2023 (2 years)Paris, FranceB2B content strategy in an agency, for institutional brands where the difficulty was never the subject but the angle: how to make material often perceived as dry, readable and desirable.This is where I learned to truly edit, not just dress up a message, but to rethink it from the reader's perspective.Scope: content strategy, editorial direction, editorial and video production, B2B project management, performance measurement.Clients: Business France / La French Tech · Neuflize OBC · Accenture · Orange Business Services · Thales
Reviews
Recommendations
CL
JV
+2
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Education
- Master 1 & Master 2 - Media, Information, and CommunicationInstitut français de la Presse - ASSAS2020
- Double Bachelor - Communication and Journalism SciencesUniversité de Montréal2017