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Joséphine BracqueJB

Joséphine Bracque

Web Designer

€500/day
Valence, FR
3-7 years
Gestion de projet
Conception web
Stratégie marketing
Optimisation pour les moteurs de recherche (SEO)
Stratégie webmarketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Joséphine

Freelancer specializing in the creation of custom websites and passionate about digital and design, I help companies develop their online presence with websites that are both aesthetic, performant, and adapted to their needs. From conception to launch, I support my clients through all stages of the project, making it a point of honor to offer modern and intuitive solutions that maximize their online impact.

  • French

    Native or bilingual

Can work on-site
Valence (up to 50km)

Experience

  • Bow Studio
    WEBDESIGNER
    E-COMMERCE
    January 2023 - Today (3 years and 5 months)
    Freelancer specializing in the creation of custom websites and passionate about digital and design, I help companies develop their online presence with websites that are both aesthetic, performant, and adapted to their needs. From conception to launch, I support my clients through all stages of the project, making it a point of honor to offer modern and intuitive solutions that maximize their online impact.

    INSTALLATION - CONFIGURATION
    Installation and creation of website basics - name, email address, address,
    domain name connection, favicon, social links

    UX DESIGN & WEBDESIGN
    - Selection of a template in collaboration with the client from several proposals
    - Integration and adaptation of the chosen template to serve as the graphic base for the website
    - Ergonomics and site structure
    - Template customization (adding logo, selecting colors for each page,
    choosing fonts, integrating and selecting images)
    - Creation and implementation of all site pages

    INTEGRATION & DEVELOPMENT
    - Responsive site (adapted for smartphone and tablet screens)
    - Writing texts and information (content filling)
    - Integration of third-party applications

    ORGANIC REFERENCING (SEO)
    - Page optimization for organic search engine referencing
    - Image optimization
    - Filling in tags, titles, and descriptions for each page

    LEGAL
    - Site compliance
    - Drafting of legal pages (privacy policy, legal notices, and
    general terms and conditions of sale)

    MAINTENANCE
    Testing and corrections

    References:
    www.creation-site-web-lyon.fr
    www.podevache.com
    www.generationmercredi.com
    www.mouchquipique.com
    www.leroseholiday.com
    www.frequence-lire.com
    www.helpforhope.fr
    www.latelierdesbeaumes.com
  • Pôdevache
    E-COMMERCE MANAGER
    RETAIL (SMALL BUSINESS)
    September 2021 - March 2025 (3 years and 6 months)
    26000 Valence, France
    Pôdevache is a lifestyle decoration brand. Family-owned, independent, and responsible, the brand is committed to maintaining its production in France in its workshops located in Valence, Drôme. Pôdevache perpetuates its four trades in service of the abundant creation of collections that combine freedom, inventiveness, innovation, and know-how. Each pattern is designed in their Valence studio.

    My missions for Pôdevache:

    Web Animation:
    - Launching the new Home Page (weekly) and Page Merchandising
    - Optimization of referencing and positioning in search engines (SEO)
    - Implementation of website improvement tools (optimization axes from an ergonomics and customer journey perspective)
    - Daily stock updates
    - Implementation of seasonal promotional offers
    - Creation of newsletters via Mailchimp & Spread

    Social Media Animation:
    - Management of posts and stories (national Instagram and Facebook)
    - Customer relationship management
    - Management of local Pôdevache accounts during the first month of shop opening, manager training and support
    - Monitoring of our retailers' Instagram accounts
    - Management of LinkedIn accounts
    - Influencer order tracking

    Activity Analysis:
    - Measurement of audiences, traffic, online sales figures, action outcomes
    - Animation and analysis of the customer and prospect database
    - Reporting and analysis of e-commerce performance indicators
    - Weekly, monthly, and annual social media reporting
    - In conjunction with management, participation in the development of an action plan based on performance objectives (prospect acquisition, revenue, etc.) and readjustment based on results measurement

    Monitoring:
    - Benchmarking of other decoration players (competitive analysis of trends and prospect/client typologies)
    - Technological monitoring of interactive media
  • Le Moulin Digital
    COMMUNICATION OFFICER (APPRENTICESHIP)
    January 2019 - January 2021 (2 years)
    LE MOULIN DIGITAL - ALIXAN 2019 - 2021
    Creation of communication tools (logo, print and video materials) Social media management Sending and tracking newsletters

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Education

  • Master 1 Marketing Digital & Master 2 Marketing, Communication et Stratégies Commerciales
    INSEEC LYON
    2021
    Master 1 Marketing Digital & Master 2 Marketing, Communication et Stratégies Commerciales
  • Bachelor of Arts in Communication
    SUP DE PUB LYON
    2019
    Bachelor Communication
Check out Joséphine's education

Skill set

Email marketing
Conseil marketing
Création site e-commerce
Stratégie e-commerce
site internet
Conception de site web
Créateur de site web

Categories