Freelancer profile translated to English.
Back to original languageAbout Josephine
Do you have traffic... but not enough conversions?
Do you send emails... but they don't convert?
Is your CRM set up... but not really optimized?
My name is Joséphine and I help e-commerce brands turn their emails into a loyalty & conversion driver through:
- High-performing campaigns on Klaviyo and Brevo,
- Automated and optimized email flows,
- An email marketing strategy designed for growth.
Before working with brands, I built my own e-commerce site and:
- Managed my email marketing campaigns,
- Built my automation flows,
- Worked on my segmentation,
- Optimized my deliverability,
- Tracked my KPIs,
- Shaped my conversion funnel.
This hands-on experience allows me to get straight to the point and implement only what generates sales, without any fluff.
My Methodology:
I build a complete CRM strategy, tailored to your maturity and objectives.
With my approach, my clients typically see:
-> +30% of revenue attributed to email marketing
-> 55% open rate
-> 9% click rate
-> 3% of orders generated.
Concrete examples can be found in my portfolio below.
What I Offer:
- CRM Audit
- Integration and setup of the chosen tool (Brevo, Klaviyo)
- Creation / Optimization of automated flows on Klaviyo and Brevo
- Creation of newsletters and email marketing campaigns
- Email improvement (copywriting, UX/UI design)
- Segmentation and deliverability management
- A/B Testing
- Campaign management and continuous optimization
- Reporting and strategic discussions
👉 Shall we discuss it? I respond in less than 1 hour.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Juste un arbre+20% Revenue via FlowsE-COMMERCEJanuary 2026 - February 2026 (1 month)Lille, FranceI helped this company structure and fully optimize its email marketing strategy on Klaviyo, to transform their CRM into a real e-commerce growth lever.The goal: implement a high-performing email marketing automation strategy, structure the CRM database, and generate recurring revenue via Klaviyo, while respecting the brand's engaged and responsible ethos.Problem and Challenges:
- Lack of a structured email marketing strategy
- Klaviyo flows non-existent or incomplete
- Irregular newsletters
- Lack of CRM segmentation
- Non-optimized email templates
- Underutilization of the email channel in the e-commerce strategy
- Absence of high-performing automations
Klaviyo Mission Execution:I built a complete and tailor-made email marketing strategy:- Audit of CRM & email performance
- Definition of an e-commerce email marketing action plan
- Optimization of Klaviyo integration
- Advanced structuring and segmentation of the CRM database
- Creation of key Klaviyo automation flows (welcome, abandoned cart, post-purchase, etc.)
- Creation and design of email templates consistent with brand identity
- Copywriting for sequences (newsletters & flows)
- UX and conversion optimization
- Technical setup, testing & go-live
- Monitoring, reporting, and continuous optimizations
Results Achieved (in less than 1 month):-> Emails perfectly reflecting the brand's identity-> Clean, structured, and segmented CRM database-> Essential flows in place-> +20% revenue attributed to Klaviyo-> 57% open rate-> 8% click rate-> 4% orders generated - Planches BRĂśT+30% Revenue via FlowsE-COMMERCESeptember 2025 - December 2025 (3 months)Lille, FranceI helped this company implement its complete email marketing strategy on Klaviyo, a crucial step after 4 years with no emails, no flows, and a high bounce rate.The goal: structure their CRM, capture leads, and increase their revenue through a high-performing email strategy consistent with their brand.Problem & Challenges:
- Revenue loss due to lack of emailing,
- No automated flows (welcome, cart, post-purchase…),
- No lead capture forms or pop-ups,
- Unsegmented customer base,
- Bounce rate > 70% and lack of overall structure.
Klaviyo Mission Execution:I built a 100% tailor-made strategy:- Analysis of website statistics,
- Definition of objectives and action plan,
- Integration of Klaviyo with Wix,
- Database cleanup + advanced segmentation,
- Creation of various automated flows
- Creation and design of email templates,
- Copywriting of sequences & UX optimizations,
- Setup, launch of automations & testing,
- Comprehensive reporting + improvements.
Results obtained:-> Emails perfectly reflecting the brand's identity,-> Clean, structured, and segmented CRM database,-> Essential flows in place,-> +30% of revenue attributed to Klaviyo,-> 55% open rate-> 9% click rate-> 3% of orders generatedWe continue to work together through regular check-ins, reporting, and ongoing optimization to improve the performance of flows and campaigns. - Les ImprimeusesMigration to Klaviyo and Complete Automation StructuringE-COMMERCEFebruary 2026 - February 2026Paris, FranceI guided this company through the complete migration of their CRM from Brevo to Klaviyo and the implementation of their first true automated email marketing strategy.The goal: structure their CRM ecosystem, lay a solid foundation on Klaviyo, and create flows tailored to their two target audiences: B2B and B2C.Problem and Challenges:
- Initial CRM tool (Brevo) not well-suited to their e-commerce strategy
- Complete lack of automated flows
- No strategic distinction between B2B and B2C
- No onboarding or nurturing sequences
- Lack of customer database structuring
- Underutilization of the email channel as a growth driver
Mission Execution:I managed the entire CRM project:- Audit of the existing system (Brevo + database)
- Migration strategy to Klaviyo
- Database cleanup and structuring
- Differentiated B2B / B2C segmentation
- Complete Klaviyo account configuration
- Creation of initial B2C automation flows (welcome, abandoned cart, post-purchase…)
- Creation of a specific B2B automation flow
- Creation and design of email templates
- Copywriting of sequences and customer journey structuring
- Technical setup, testing, and go-live
Results Obtained:(Ongoing)
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Education
- M1-M2 CHIEF DIGITAL OFFICEREfficom / Studi2024M1-M2 CHIEF DIGITAL OFFICER
- BACHELOR MARKETING & BUSINESSElysées Marbeuf2022BACHELOR MARKETING & BUSINESS