Freelancer profile translated to English.
Back to original languageAbout Joseph
Unlike other consultants, I have specialized in a single area since 2016: Facebook and Instagram Ads (= Instagram and Facebook advertising).
Certified "Facebook Blueprint" in 2017, I am also one of the few freelancers with the status of "Meta Business Partner" 🏅
⛔️ Warning: if you are looking for a generalist consultant (SEO, AdWords, FB Ads, CM...), I do not claim to be able to help you ⛔️
On the other hand, if you want to implement an effective Instagram and Facebook Ads strategy to achieve:
- qualitative audience acquisition,
- qualified lead generation,
- conversion (= sales),
YES, you are in the right place 🎯
In 2014, I founded a digital media outlet that attracted 30,000 newsletter subscribers and 70,000 social media fans in 2 years, mainly thanks to Facebook Ads. I have a perfect command of this tool and can help you optimize your performance 📈
List of services offered:
- Management of your advertising account and campaign management
- Audit and recommendations on advertising strategy, targeting, budget allocation, creative content, and Meta pixel configuration
- Optimization of existing campaigns
- Weekly reporting, learnings, and best practices
- Setup of your Business Manager
- Meta pixel configuration
- Facebook and Instagram Ads training
Furthermore, I speak at schools (NEOMA Business School, EM Strasbourg, HEC...) to help students and future entrepreneurs find growth levers for their startups. I also collaborate with the prestigious American VC/incubator '500 Startups'.
Finally, I am the creator of 'No Pay No Play', the first podcast in French 100% dedicated to Facebook & Instagram advertising.
English
Native or bilingual
French
Native or bilingual
Turkish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- WOPILO
On Malt
Facebook Ads AuditE-COMMERCEAugust 2022 - August 2022Paris, FranceAudit of Wopilo's advertising account:- Pixel and conversion event setup- Compliance with new iOS 14.5 rules- Advertising account structure- Proper use of campaign objectives- Audiences used (by interest, custom audiences, lookalikes)- Ad set setup (proper use of targeting exclusions, placements, and conversion optimization)- Creative content (copywriting, images, and videos) on Facebook & Instagram- Retargeting strategy - VOYAGEURS DU MONDEFacebook Ads ConsultingTRAVEL AND TOURISMJuly 2022 - July 2022Paris, France
- MY LITTLE PARISSetup and Management of Facebook and Instagram Ads CampaignsEDUCATION AND E-LEARNINGJanuary 2022 - Today (4 years and 5 months)Paris, France- Definition of the acquisition strategy for the online creativity school Traverses on the Facebook/Instagram Ads channel- Setup, management, and optimization of several acquisition and retargeting campaigns- Audit of the Facebook pixel and recommendations for improving tracking (creation of new events and enrichment of existing event data).- Weekly meeting with the client
Reviews
Thomas
Wopilo - Better Path
Reviewed on 8/27/2022
Excellent audit mission. The deliverable was of very high quality. The exchanges were very pleasant. Joseph is one of the best Facebook ads experts.
M
Mathieu
Gaya
Reviewed on 7/20/2022
Super satisfied. An expert in his field, Joseph is an excellent listener for building and developing recommendations aligned with our needs. Looking forward to working with Joseph again.
Recommendations
FU
LG
+1
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Education
- Bachelor of Science in International BusinessNortheastern University1999
- Graduate of E.S. European ManagementNEOMA Business School1999
Certifications
- Facebook Certified Buying ProfessionalFacebook2017