Jose Pereira Neto

• • Senior counsel for multinationals, investors, and startups in infrastructure, energy, agribusiness, industrial AI, and technology.

• • Crisis management and stakeholder engagement for regulated sectors.

• • Media and gov. relations, narrative positioning, and cross-cultural advisory.

Independent consultant focused on strategic communications, reputation, crisis preparedness, media relations, and executive positioning in Brazil. Recent assignments have included advisory work for K-Infra/Rodovia do Aço in infrastructure concessions; the launch and positioning of Strada following the Carguero-TipBank combination, in a business backed by major agribusiness groups with a strong role in Brazil's grain logistics ecosystem; Wonder DataLabs in industrial AI; and Raiar Orgânicos in market launch and visibility, positioned as Latin America's largest exclusive organic protein producer. Advises on strategic messaging, stakeholder-sensitive communications, media engagement, leadership visibility, and reputationally exposed or transition-related situations.

• • Built the PR and communications function from scratch.

• • Developed a Canadian media mailing list (English and French press) and contributed to Portuguese-language publications in Canada.

• • Strengthened bilateral relations through narrative positioning and visibility.

Created and led FCBB's communications and public relations function, strengthening the organization's positioning as a Brazil-Canada business bridge. Secured early dedicated coverage in Brazilian media, developed media relationships in Canada across both English- and French-language outlets, and expanded engagement with Canadian universities and institutional stakeholders. Produced and coordinated editorial content, interviews, and business-focused reporting for Portuguese-language media serving Brazilian communities in Canada. Also managed a multicultural team across Brazil and Canada, while helping integrate communications, internal communications, marketing, and events into a more cohesive structure.

• • Led external communications during Siemens' compliance crisis, building its new reputation as a reference in governance.

• • Coordinated 30+ international press trips across Europe, North America, and LATAM.

• • Pioneered themes such as Industry 4.0, Smart Cities, and AI in healthcare

• • Campaigns in employer branding, sustainability, and government affairs.

Senior communications leader responsible for corporate communications, media relations, crisis management, executive positioning, and strategic messaging for Siemens in Brazil, with coordination across Latin America and multiple group businesses. Supported complex operations spanning industry, energy, infrastructure, IT, healthcare, and technology-driven transformation.

Positioned three Brazilian CEOs and two global CEOs with the Brazilian media, helping shape executive visibility and business narratives in a highly scrutinized corporate environment. Managed major corporate crises with international repercussions and supported compliance communications that helped reposition Siemens in Brazil around transparency, governance, and reputation rebuilding.

Played a central role in establishing Siemens as a recognized voice in Brazil on Industry 4.0, smart grids, smart infrastructure, renewable energy, and innovation-related urban development. Coordinated approximately 30 international press trips across Brazil and eight other countries, and contributed to forward-looking thought leadership initiatives such as Pictures of the Future. Transitioned out of the role to support the newly created Siemens Healthineers during its carve-out and rebranding phase. While leading media relations at Siemens in Brazil, I was recognized five times in industry rankings among the communications professionals from B2B companies seen as most effective in working with journalists.