Freelancer profile translated to English.

Description

I help fintech, wealthtech, and trading companies enter new markets and close institutional B2B deals in Europe and LATAM.

14 years scaling regulated operations from scratch:

- $1B+ in trading volume generated in Brazil

- $2M+ in annual profit with a €1.7M budget

- Institutional sales cycles under MiFID II in over 5 European markets

What I offer:

- New market entry strategy

- B2B sales process design and implementation

- Institutional partnership structuring

- MiFID II and CySEC regulatory consulting

- Pitch decks and investor materials

I don't just advise — I have built and led these operations with full P&L responsibility.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Astranova Consultoría Avanzada SLU
Founder & CEO, SentinelCrop | Strategic Advisor
January 2025 - Today (1 year and 5 months)
Spain
Building SentinelCrop — an AI-powered agtech platform using satellite imagery for real-time crop monitoring, early risk detection and yield optimization.

Applying 14 years of regulated-market and data-driven commercial experience to transform how the agricultural sector manages risk.

Available for strategic consulting projects in fintech, wealthtech and agtech across Europe and LATAM.
Fintech Financial Services Strategic Consulting Go-to-Market (GTM) Strategy Strategic Partnerships & Business Development
FINAX
Business Development Director — Europe
BANKING AND INSURANCE
February 2024 - June 2025 (1 year and 4 months)
Spain
Led European B2B business development for a regulated IaaS platform offering white-label ETF portfolio management, licensed by the National Bank of Slovakia.

- Managed full sales lifecycle from prospecting to close using MEDDIC and Challenger methodologies
- Drove complex negotiations with financial institutions across 5+ European markets
- Aligned commercial structuring with product and compliance teams under MiFID II framework
Fintech Go-to-Market (GTM) Strategy Strategic Partnerships & Business Development Financial Services MIFID II
AION BANK / ETFMATIC
Sales Director, Southern Europe — ETFmatic
BANKING AND INSURANCE
January 2022 - January 2024 (2 years)
Spain
Led institutional business development across Southern Europe and the Baltics for a B2B2C white-label digital wealth platform backed by Warburg Pincus and NatWest.

- Managed full institutional sales cycle including due diligence, contract structuring and API integration modeling
- Positioned ETFmatic as a leading IaaS provider across Southern Europe within FCA and ECB framework
- Operated across D2C and B2B2C models in 32 countries
Fintech Financial Services Business Development Wealth Management B2B Sales

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Bachelor of Business & Bachelor of Arts
Universidad Nacional Andrés Bello
2019
Bachelor of Business Administration & Management
Bachelor of Business
Universidad de la Empresa
2009
Bachelor in Agribusiness (freeze)

Check out José Pedro's education

FINANCIAL ADVISOR EXPERT. MIFID II CERTIFICATION
Santander Financial Institute
2023
Financial Advisory
Financial Regulation Framework, AML
European Institute of Management and Finance (EIMF)
2021

José Pedro's certifications are only visible to Malt Community members

José Pedro G.

Fintech Executive - B2B Sales & Market Entry

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