About Jose María
- With enthusiasm.
- Risking my savings.
- And with a very clear reality: I need clients.
- where the leads were coming from,
- why some ads worked and others didn't,
- or even worse: getting no results.
- We work together.
- I explain what I do until it makes sense for your company's numbers.
- What you're doing right.
- What you're currently losing.
- And whether it makes sense – or not – to work together.
Spanish
Native or bilingual
English
Conversational
Experience
- Digital Mastery GroupDigital Marketing ConsultantSeptember 2023 - Today (2 years and 9 months)Madrid, Spain· Specialization: Digital Marketing Consultantfocused onlead generationinGoogle Ads and Meta Adsforsmall businesseswithmonthly budgets from €1,000 to €5,000in digital media.· Sectors: Professional Services(lawyers),private healthcare(dental clinics, physiotherapy, psychology, aesthetics),real estate and construction, private education(academies, online courses, master's degrees, and bootcamps)and SaaS.· Meetings with potential clientsto identify needs and define digital marketing plans forlead generation and business growth.· Audit, planning, and implementation of campaigns on Google Ads and Meta Ads,both on existing accounts and from scratch:- Keyword research- Audience definition- Competitor analysis- Creation of ad copies- Development of creative briefs- Landing page optimization proposals- Tracking configuration and campaign launch· Coordination and management of the digital marketing technical team:- Prioritization and coordination of SEM (Google Ads) and Social Ads (Meta Ads) campaigns.- Training, supervision, and quality evaluation of the team's work.- Visualization and optimization of the workflow using agile methodology.- Systematization and continuous improvement of processes and quality standards.· Periodic follow-up with the CEOon the work done and participation in the definition of the annual budget and strategic company objectives.
- Digital Mastery GroupDigital Marketing TechnicianMarch 2021 - August 2023 (2 years and 5 months)Madrid, Spain· Digital marketing technicianfor the execution of advertising campaigns forlead generation and brand awareness on Google Ads and Meta Ads for small businessesin services, healthcare, education, and SaaS.· Continuous optimization on Google Ads:- Daily performance monitoring (leads, investment, CPC, CPA).- Optimization of keywords and ad texts.- Exclusion of irrelevant searches.- Bid and budget adjustments.- A/B tests and improvement proposals on landing pages.- Weekly and monthly reporting in Looker Studio with concrete actions to scale results and reduce CPA.· Continuous optimization on Meta Ads:- Daily monitoring of lead generation campaigns.- Optimization of ads, creatives, and audiences.- Constant testing and redistribution of budget towards the best-performing assets.- Weekly and monthly reporting in Looker Studio with growth actions and recommendations.· Customer loyalty through goal achievement and sustained improvement of results.
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Education
- Digital Marketing Course. Miguel FloridoAnaya Multimedia2021
- Storytelling and Copywriting. Anita CufariAnaya Multimedia2021