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José Manuel González LópezJM

José Manuel González López

Digital Transformation | Automation | Processes

€400/day
1 project
Granada, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About José Manuel

Digital Transformation and Process Automation Strategy Consultant

Executive Summary:

Economist with over 15 years of experience specializing in the intersection of business strategy and technological architecture. My work focuses on bridging the gap between executive vision, client needs, and technical execution by designing scalable automation roadmaps and optimized process models.

I possess solid experience in high-regulation and complex environments, having led digitalization projects for financial institutions and global corporations. My approach combines rigorous financial analysis with the ability to implement robust technical solutions, ensuring strict scope control and measurable return on investment.

**Competencies**:
  • Digital Transformation Strategy: Digital maturity diagnosis and design of master plans for migrating operational processes to automated environments.
  • Process Optimization (BPM): Identification of bottlenecks through structural analysis and design of "To-be" models based on operational efficiency.
  • Automation Architecture: Development of custom tools and automated workflows for critical data management.
  • Business Intelligence (BI): Implementation of data ecosystems and dashboards for real-time executive decision-making.
**Experience**:
  • BBVA: Management of international projects for the implementation of payment solutions (SEPA and Host-to-Host) for global accounts such as Vodafone, Volkswagen, Gamesa, and Decathlon.
  • Whitewall Solutions: Strategic consulting for workflow optimization and development of proprietary automation solutions for companies in various sectors.
  • Alight / SAP: Optimization of complex global human resources and payroll processes for strategic accounts (DOW Chemical, BASF).
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Granada (up to 50km)

Experience

  • Carmen de las Cuevas
    Malt logoOn Malt
    Technical consultant for accounting migration and Verifactu strategy
    EDUCATION AND E-LEARNING
    April 2026 - May 2026
    Granada, Spain
    • Technical consulting for a Spanish language school in Granada during its accounting modernization and regulatory adaptation process.
    • Analyzed and optimized reservation, proforma, and invoicing processes (including handling of advances, down payments, and commissions).
    • Coordinated with the software provider (FIDELO) for Verifactu implementation, reviewing electronic invoices and XML sent to the AEAT to ensure legal compliance.
    • Designed the integration strategy between FIDELO and the accounting software Gesconta.
    Process Consulting Process Automation Accounting Digital Transformation
  • Whitewall Solutions, S.L.
    CEO
    TECH
    December 2014 - Today (11 years and 8 months)
    Granada, Spain
    As CEO of Whitewall Solutions I have been responsible for the overall success of the company, including setting the company's vision, developing and executing its strategy, and managing its operations. Along with that, responsibilities that i have carried on are sales and suppliers relationship, hiring and managing the company's employees, representing the company to the public, etc. I have developed a strong track record of success in the technology industry, a deep understanding of the electronic and software development process, passion for innovation, a strong network of contact in the Spanish technology industry.
    Finance Django Automation Finance Digital Transformation
  • BBVA,
    Business consultant
    BANKING AND INSURANCE
    October 2012 - November 2014 (2 years and 1 month)
    Madrid, Spain
    Managed international implementation projects for custom payment solutions (SEPA/H2H) for global clients including Vodafone, Volkswagen, Gamesa, and Decathlon.
    Operated within a high-compliance and strictly regulated environment, ensuring all digital processes met international banking standards.
    Designed a real-time information management system that significantly improved operational quality and data-led decision-making.
    Automation Corporate Finance Payments Finance

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Education

  • Master in European Union
    Politics
    2013
    Master in European Union
  • Bachelor in Economics
    University of Granada
    2005
    Barchelor in Economics

Certifications

Skill set

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