About Jose
Spanish
Native or bilingual
English
Native or bilingual
French
Basic
Experience
- OniolConsultE-commerce ConsultantE-COMMERCENovember 2024 - August 2025 (9 months)Valencia, SpainAs an E-commerce Consultant, I have worked on the optimization and management of online stores and marketplaces, helping businesses improve their digital presence and increase their sales. My main tasks include:
- Strategy and optimization: Definition of growth strategies on marketplaces and e-commerce platforms.
- SEO and SEM: Implementation of strategies to improve product positioning and visibility.
- Google Ads and Meta Ads advertising: Creation, optimization, and analysis of advertising campaigns to increase conversions.
- Automation and tools: Integration of systems for efficient management of inventories, prices, and orders.
- Data analysis: Monitoring key KPIs, interpreting metrics, and optimizing performance.
- Personalized consulting: Advising brands and businesses to enhance their digital strategy and scale their e-commerce.
- Lanzec.comCEO - Digital Marketing for CompaniesE-COMMERCEJanuary 2024 - Today (2 years and 7 months)Valencia, SpainAs CEO and digital marketing consultant at Lanzec.com, I help brands and e-commerce businesses increase their online sales through tailored digital strategies, campaign optimization, and conversion improvement.My main responsibilities and achievements include:
- Creation of 360º digital marketing strategies: SEO, SEM, Paid Media, campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
- Marketplace management (Amazon Seller, Amazon FBA, Amazon Vendor, Mirakl, Worten, MediaMarkt, etc.)
- Optimization of SEO positioning in search engines and for ChatGPT for businesses.
- Web design for online stores and websites.
- Optimization of online stores on Shopify and WooCommerce, improving user experience, the purchase funnel, and conversion rates.
- Development of sales funnels and remarketing to attract, nurture, and retain customers.
- Management of email marketing and campaign automation with Klaviyo, Mailchimp, and ActiveCampaign.
- Analysis of key metrics (ROAS, CPA, LTV) and creation of performance dashboards in Google Data Studio.
- Experience in international project management in sectors such as fashion, food, technology, and digital services.
Results achieved:- 120% increase in online sales for a fashion brand in just 6 months thanks to the optimization of Meta Ads and Google Shopping campaigns.
- 35% reduction in cost per acquisition (CPA) for a food e-commerce through remarketing strategies.
- +200% increase in open and conversion rates in automated email marketing campaigns.
- Implementation of improvements in Shopify that raised the conversion rate from 1.2% to 3.8% in 4 months.
- ETC, ETC (Consult Lanzec.com website)
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Education
- International Business & Digital MarketingESIC Business & Marketing School2024