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Jose Manuel FJM

Jose Manuel F

Digital Marketing & E-commerce Specialist

€100/day
Valencia, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jose

I am José Manuel, with over 7 years of experience in digital businesses, I consider myself more than an E-commerce expert. I am currently also the CEO and founder of Luciendo, a marketplace for fashion accessories and complements from exclusively Spanish brands.
I studied International Business and Digital Marketing at ESIC Valencia, and something I would like to highlight is my experience with university internships. I started in an E-commerce company as an intern and before finishing, they increased my salary (nothing common in internship contracts). As soon as the internship contract ended, I was appointed E-commerce Director thanks to having increased sales by 487% with different digital marketing strategies, SEO, meta ads and tiktok ads, SEM, sales on marketplaces such as Amazon, Miravia, Decathlon, etc.

Just 5 months later, I was promoted to director thanks to continued growth in the company's sales while reducing unnecessary costs.

My extensive command of digital tools and platforms, including WooCommerce, Shopify, Dokan, Meta Ads, TikTok Ads, Google Ads, Amazon PPC, FBA, etc., and advanced knowledge in HTML5, CSS, JavaScript, technical SEO, and web analytics, makes me a versatile and results-oriented candidate. Throughout my career, I have learned to implement innovative solutions and lead teams with a focus on sustainable growth and operational efficiency.

If you are looking for an E-commerce expert who not only understands the business but can also increase sales, optimize costs, and build a solid brand, I am the right person. My experience in the development and growth of marketplaces, along with my strategic vision and ability to adapt to the challenges of the digital market, allows me to bring added value to any project. I am ready to take your business to the next level.

Thank you for reading!
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • OniolConsult
    E-commerce Consultant
    E-COMMERCE
    November 2024 - August 2025 (9 months)
    Valencia, Spain
    As an E-commerce Consultant, I have worked on the optimization and management of online stores and marketplaces, helping businesses improve their digital presence and increase their sales. My main tasks include:

    • Strategy and optimization: Definition of growth strategies on marketplaces and e-commerce platforms.
    • SEO and SEM: Implementation of strategies to improve product positioning and visibility.
    • Google Ads and Meta Ads advertising: Creation, optimization, and analysis of advertising campaigns to increase conversions.
    • Automation and tools: Integration of systems for efficient management of inventories, prices, and orders.
    • Data analysis: Monitoring key KPIs, interpreting metrics, and optimizing performance.
    • Personalized consulting: Advising brands and businesses to enhance their digital strategy and scale their e-commerce.
    E-commerce Google Ads Meta Ads SEO Copywriting Digital Marketing
  • Lanzec.com
    CEO - Digital Marketing for Companies
    E-COMMERCE
    January 2024 - Today (2 years and 7 months)
    Valencia, Spain
    As CEO and digital marketing consultant at Lanzec.com, I help brands and e-commerce businesses increase their online sales through tailored digital strategies, campaign optimization, and conversion improvement.

    My main responsibilities and achievements include:
    • Creation of 360º digital marketing strategies: SEO, SEM, Paid Media, campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
    • Marketplace management (Amazon Seller, Amazon FBA, Amazon Vendor, Mirakl, Worten, MediaMarkt, etc.)
    • Optimization of SEO positioning in search engines and for ChatGPT for businesses.
    • Web design for online stores and websites.
    • Optimization of online stores on Shopify and WooCommerce, improving user experience, the purchase funnel, and conversion rates.
    • Development of sales funnels and remarketing to attract, nurture, and retain customers.
    • Management of email marketing and campaign automation with Klaviyo, Mailchimp, and ActiveCampaign.
    • Analysis of key metrics (ROAS, CPA, LTV) and creation of performance dashboards in Google Data Studio.
    • Experience in international project management in sectors such as fashion, food, technology, and digital services.

    Results achieved:
    • 120% increase in online sales for a fashion brand in just 6 months thanks to the optimization of Meta Ads and Google Shopping campaigns.
    • 35% reduction in cost per acquisition (CPA) for a food e-commerce through remarketing strategies.
    • +200% increase in open and conversion rates in automated email marketing campaigns.
    • Implementation of improvements in Shopify that raised the conversion rate from 1.2% to 3.8% in 4 months.
    • ETC, ETC (Consult Lanzec.com website)
    WooCommerce Google Ads Amazon Marketplace Web Design E-commerce

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Education

  • International Business & Digital Marketing
    ESIC Business & Marketing School
    2024

Skill set

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