You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Jose Luis Iglesias FernandezJL

Jose Luis Iglesias Fernandez

Revenue Management Consultant

€300/day
Málaga, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Jose Luis

We help hotels and tourist accommodations increase their revenue and profitability through professional Revenue Management and online distribution.

We work with independent hotels, chains, and tourist apartments looking to optimize prices, improve their positioning on channels, and increase direct sales, without needing to expand their internal team.

Our approach is strategic and results-oriented, combining data analysis with operational execution:

Definition and optimization of pricing (ADR, OCC, RevPAR)
Multichannel distribution strategy (OTAs, web, B2B)
Revenue audits and opportunity detection
Forecasting and demand control
Competitor analysis (compset) and positioning
Extranet optimization (Booking, Expedia, Airbnb, etc.)

We also collaborate with owners and investors, providing an income-focused asset management approach, maximizing the return on hotel assets.

What sets us apart?

Over 15 years of international experience (Meliá, Hyatt, Wyndham…)
Practical approach: not just strategy, but execution too
Data-driven work, with a direct impact on results
Full adaptation to each project (from specific audits to complete outsourced management)

We can help you with projects such as: revenue audits, pricing strategy, channel configuration and optimization, pre-opening, forecasting, report creation, or complete revenue management.

Outsourced revenue manager service
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Málaga (up to 50km), Madrid (up to 50km)

Experience

  • PANORAMA Revenue
    Co-Founder
    February 2025 - Today (1 year and 6 months)
    Development of personalized Revenue Management strategies for hotels, tourist accommodations, and other businesses, with a focus on revenue optimization through dynamic pricing and data analysis. Direct collaboration with clients to improve market positioning and achieve sustainable profitability. Implementation of forecasting models and segmented pricing to maximize occupancy and optimize multichannel distribution.
    Pricing Strategy Revenue Management Business analysis Asset Management Distribution
  • IDILIQ Group
    Cluster Revenue Manager
    June 2022 - Today (4 years and 2 months)
    Management of revenue strategies for Wyndham Costa del Sol, Ramada Hotel & Suites, and Royal Marbella Golf & Resorts. Development and execution of dynamic pricing and forecasting models to optimize revenue and maintain market competitiveness.
  • Meliá Hotels International
    Director of Revenue Management
    June 2019 - June 2022 (3 years)
    Leadership of the revenue strategy for the GM Don Pepe Hotels Cluster, Meliá Marbella Banús, and other vacation establishments in Malaga. Implementation of dynamic pricing strategies and market analysis to maximize revenue and improve overall performance.

Recommendations

Be the first to recommend Jose Luis

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Certification in
    Cornell University
    2010
    Certificación en
  • Master's Degree
    University of Malaga (UMA)
    2007
    Máster

Skill set

Categories