You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Jose Luis B.JL

Jose Luis B.

AI Prompting AI - GA4- GTM - CRO -PowerBI

€250/day
1 project
Madrid, ES
8-15 years
Google Analytics 4
Google Tag Manager
Conversion Rate Optimization
Microsoft Power BI
Generative AI

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Jose Luis

My mission is to help my clients obtain competitive advantages with data analysis, technology and artificial intelligence (AI), but above all with the idea of providing value in each action taken.

What I do?

Any work related to digital analytics, data analysis and AI (Artificial Intelligence) applied to improve processes, such as:

- Audit and labeling
- Advanced Google Tag Manager management (dataLayers)
- PowerBI models with integrated CRM data
- Consent Mode, Cookie Banner RGPD - GDPR
- Process automation with AI
- Prompt Engineering Consulting

My methodology is oriented towards improving results, I usually work with a task manager (Asana, Trello or Jira) and am accustomed to agile processes, my profile is business with high technical knowledge.

I can show success stories and examples of work done.

More at Linkedin.com/in/jluisblasco/

My mission is to help my clients obtain competitive advantages with data analysis, technology and artificial intelligence (AI), but above all with the idea of providing value in each action taken.

What I do?

Any work related to digital analytics, data analysis and AI (Artificial Intelligence) applied to improve processes, such as:

- Audit and labeling
- Advanced Google Tag Manager management (dataLayers)
- PowerBI models with integrated CRM data
- Consent Mode, GDPR Cookie Banner - GDPR
- Process automation with AI
- Rapid Engineering Consulting

My methodology is oriented towards improving results, I usually work with a task manager (Asana, Trello or Jira) and am accustomed to agile processes, my profile is business with high technical knowledge.

I can show success stories and examples of work done.

More at Linkedin.com/in/jluisblasco/

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km), Madrid (up to 40km)

Experience

  • Clickedge
    Marketing Analytics & Data Director
    CONSULTING AND AUDITS
    September 2018 - Today (7 years and 9 months)
    Madrid, Spain
    At Clickedge, we guide you to achieve business objectives, applying advanced technology, in analytical actions throughout the conversion and loyalty process.

    I am in charge of both specific tasks and coordinating advanced analytics teams focused on growing projects based on data analysis.

    We seek to improve results through the exploitation of data from an independent perspective (we do not buy or manage advertising).

    We do this through comprehensive CRO (Conversion Rate Optimization) processes (CRO 360) with OKR (Objectives and Key Results) methodology in which we help define tactical objectives, creating a roadmap to achieve them.

    National and international clients, mainly performance in the training and e-commerce sector.
    Google Analytics Data analysis Business analysis Web analytics conversion rate optimization User experience management
  • Nivoria
    Director of Analytics & Data | Director of Search (SEM-SEO)
    CONSULTING AND AUDITS
    April 2012 - August 2019 (7 years and 4 months)
    Madrid, Spain
    Development of national and international campaigns of medium/high budget in coordination with the marketing plans of companies, in various sectors, including tourism, banking/finance and insurance, consulting, telecommunications, real estate or retail.

    • Definition of services and management/optimization lines.
    • Management of the SEM team (Search, Display-AdMob, RLDA, RLSA and GSP -Gmail Sponsored Promotions)
    • Head of Digital Analytics (GA) and DATA Area
    • Implementation and monitoring of Digital Analytics projects (Google Analytics)
    • Coordination with other teams in multi-support campaigns
    • Coordinated management of GTM (Google Tag Manager) of clients
    • Definition of strategy and objectives together with the client
    • Control of campaign performance
    • Management of advanced platforms. Double Click Search (DS- Dart Search) and coordination with other DDM teams. Doubleclick Full Stack Agency.
    • Selection of new Betas and technological tools to improve internal processes.
    Marketing Google Analytics SEO SEM Conversion Rate Optimization Data science Doubleclick Google Tag Manager
  • Eternitic
    Head of Digital Advertising
    CONSULTING AND AUDITS
    October 2009 - April 2013 (3 years and 6 months)
    Madrid, Spain
    Consulting / Agency for the development of digital projects.
    SEO, SEM, Video marketing (Youtube). Social Shopping.

    • Conception and formulation of strategy / objectives.
    • Definition of products and services.
    • Creation and optimization of SEM and Youtube campaigns.
    • Campaigns oriented to Mobile and promotion of Applications.
    • Coordination of Web Development-Programming projects, Affiliation Campaigns and Email Mkt.
    • Social Media actions, collaboration with Community Managers.
    SEM SEO Google Analytics Google AdWords Doubleclick Social networks Affiliation Display advertising

Reviews

5.0

Out of 1 rating

E

Eric

G4 Marketing Online

Reviewed on 7/16/2021

The project has been carried out in a very professional manner, demonstrating knowledge and experience not only in understanding the requirements and executing the project, but also in structuring and managing the project.

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master in Project Management Big DATA and Visual Analytics
    CEU San Pablo University
    2018
  • IOT Master Executive. Things, Data Science, Business Models , Blockchain
    MIOTI | Madrid Internet of Things Institute
    2019
Check out Jose Luis's education

Certifications

  • Prompt engineering
    Google
    2025
  • Analytics IQ
    Google
    2014
Jose Luis's certifications are only visible to Malt Community members

Skill set

Web analytics
Power BI
Conversion Rate Optimizer
Data Analysis
Phyton
Data visualization
Digital Strategy
GA4
Consent Mode
GDPR
Artificial intelligence
Generative AI
CRO
Google Analytics
Data analysis
Business analysis
User experience management
Marketing
SEO
SEM
Data science
Doubleclick
Google AdWords
Social networks
Affiliation
Display advertising

Categories