About Jose
Spanish
Native or bilingual
English
Basic
Experience
- Agencia de Marketing Digital (Propia)Campaign Director & Digital TraffickerSOCIAL NETWORKSJanuary 2020 - Today (6 years and 7 months)Palma de Mallorca, SpainAs Campaign Director and Trafficker, I led the strategy and execution of paid advertising for a portfolio of over 45 clients, managing an accumulated investment exceeding €100,000. My focus was on creating conversion funnels optimized for each sector, achieving ROAS peaks of up to 5.90. I didn't just operate platforms; I designed tracking infrastructures with GTM and GA4 that allowed businesses to make decisions based on real data, drastically reducing the cost per acquisition (CPA) and scaling revenue in competitive sectors like E-commerce and Tourism.
- Agencia MarketingDigital Advertising | Paid Media SpecialistE-COMMERCEMay 2020 - Today (6 years and 3 months)Palma de Mallorca, SpainResponsible for the comprehensive management of advertising accounts since 2020, with a specialization in local businesses, events, and hospitality. I have transformed the digital presence of over 45 companies, achieving measurable increases in lead generation and sales. My work ranges from the initial study of the ideal client to the technical architecture of campaigns and attribution analysis. With an average ROAS between 1.02 and 5.90, my management ensures a balance between qualified traffic acquisition and business profitability in the short and medium term.
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Education
- Paid Media and Applied Analytics.Paid Media y analítica aplicada.
- Google Ads Certification, Meta Blueprint, GA4.Google Ads Certification, Meta Blueprint, GA4.)